In recent decades, much attention has been paid to the study of leisure and analysis of the theory and practice of cultural and leisure activities of young people. This type of research contributes to improving the methodology of cultural and leisure activities in the youth environment. Interest in the problems of young people from the national philosophy, sociology, demography, psychology and pedagogy is constant and stable. Social and philosophical problems of young people as an important demographic group of society, aspects of their self-development and self-realization in the field of leisure have become the subject field of domestic and foreign scientists’ research. In any country, culture museum institutions are centers of selection, attribution, preservation and display of material and spiritual heritage. They are therefore immeasurably important for the of historical consciousness and formation of a nation’s moral and aesthetic positions. Complex social processes taking place in modern Russia actualize a number of problems for cultural institutions, including museums, aimed at the need to understand new realities. Changes taking place in the world increase the cultural and spatial diversity of modern society thanks to digital technologies, which requires a different view of the cultural heritage, as well as a re-evaluation of moral values and the search for new ideals. The research methodology is based on scientific papers related to the study of leisure as a social phenomenon, youth as a special socio-demographic group, and the museum as a specific socio-cultural institution. Theoretical and general logical methods were used in the research process: analysis, synthesis, classification, analogy, generalization, as well as empirical methods (document analysis, questionnaire survey). Various museum events of educational and educational orientation, held in institutions, contribute to improving the effectiveness of communication activities of museums. New methods of interaction with visitors, the use of modern digital technologies to form their diversity are being actively introduced into the activities of Russian museums. All this allows us to say that modern museums are at the stage of active modernization of techniques and methods for implementing social and cultural activities. The museum is interested in finding new forms, methods and methods of working with young people, children and adolescents, primarily related to personal development. In this regard, the Museum is an important institution for the socialization of the younger generation. In the conditions of digitalization, taking in new achievements of scientific and technical progress, being on the threshold of becoming a dynamically developing branch of science, art, business and culture in general, the museum becomes more flexible and mobile thanks to the use of information technologies. The fact that museums still serve as a place of leisure for a large number of people allows us to regularly conduct sociological research aimed at identifying the attitude of visitors, and, first of all, young people, on the problems of development and promotion of museums.
Keywords: museums, leisure, tourism, youth, new forms of museum activity, digitalization