The Understanding and Purchase Decision of Environmentally Friendly Products Based on Gender
Abstract
The paid plastic bag policy is an effort to train the community to help lessen the use of plastic and switch to different products such as cardboard or recycled packaging bags as some mini markets do. Those who do not consider environmentally friendly products describe that they are people who do not understand the environment. The purpose of this research is wanting obtain information on the knowledge of products environmentally friendly on gender (male / female) of the decision the purchase. The study is done in jakarta and its surroundings.In this study, sample divided into categories consumers consumers men and women, employees and manager location, the number of members sample each category at least 30. The research method used in this study is mixed methods. The target population in this study is a minimarket that has run a paid plastic program in Jakarta. Analysis of the data used in this study uses two approaches, namely, a qualitative approach and a quantitative approach. The results of this study indicate that there is no difference between understanding and purchasing decisions that men and women have regarding environmentally friendly products.
Keywords: environment understanding, purchase decision, gender, green products
References
[1] Ryana Aryadita Umasugi (2019). Plastic Bags Pay, Some Consumers Finally Buy Environmentally Friendly Bags. Kompas.com
[2] Marwah. (2016). Analysis of Environmental Knowledge and Environmentally Friendly Behavior Based on Gender and Education Level in Pekanbaru City. Ejournal.uin- suska.ac.id, vol.XV, pp. 232-253.
[3] John W. Creswell (2010). Research Design, qualitative and quantitative approach. SAGE Publications Inc
[4] Itamar Simonson. (1994). Shoppers’ Easily Influenced Choices. Newyork Times.
[5] Riska Septifani, Fuad Achmadi, Imam Santoso (2014). Influence of Green Marketing, Knowledge and Buying Interest on Purchase Decisions. Journal Technology Management, vol.13, pp. 201
[6] Genovaite Liobikiene, Švitrigailė Grincevičienė, Jurga Bernatonienė (2016). Environmentally friendly behavior and green purchase in Austria and Lithuania. Journal of Cleaner production
[7] Scott, Lyndsey Vigar-Ellis, Debbie (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, pp. 642-649.
[8] Rini, Ayu Stia Sukaatmadja, I Putu Gde Giantari, I Gst Ayu Kt (2017). Pengaruh Pengetahuan Lingkungan dan Kepedulian Lingkungan terhadap Sikap dan Niat Beli Produk Hijau “The Body Shop” Di Kota Denpasar. E-Jurnal Ekonomi dan Bisnis Universitas Udayana,.