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Larasati, A., Ade Lose Hermanto, Y., & ., S. (2020). UM’s Mascott Design for Supporting Brand Identity. KnE Social Sciences, 4(12), 651–663. https://doi.org/10.18502/kss.v4i12.7639

https://doi.org/10.18502/kss.v4i12.7639

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authors

  • Annisa Larasati

    Annisa Larasati

    Art and Design Department, Universitas Negeri Malang, Malang, Indonesia
  • Yon Ade Lose Hermanto

    Yon Ade Lose Hermanto

    Art and Design Department, Universitas Negeri Malang, Malang, Indonesia
  • Sarjono .

    Sarjono .

    Art and Design Department, Universitas Negeri Malang, Malang, Indonesia

Published Date

  • Sep 2, 2020

UM’s Mascott Design for Supporting Brand Identity

KnE Social Sciences / International Conference on Art, Design, Education and Cultural Studies / Pages 651–663

Abstract

The competition between universities in Malang has become increasingly tight, due to the rising number of universities allowing people to become more selective. Therefore, the Universitas Negeri Malang has sought to redefine itself and strengthen its brand identity. In line with this strategy, a figure is needed to improve community recognition. This requires a mascot. The mascot was chosen because of the character and attractive appearance that can interact directly with the community. So the process to design the mascot of the Universitas Negeri Malang as an endorser of brand identity has begun.


Keywords: Designing, Mascot, Brand Identity

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