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Nismawati, F., Ade Lose Hermanto, Y., & ., P. (2020). Redesign Traditional Packaging of Jenang Sari Murni Tulungagung. KnE Social Sciences, 4(12), 209–217. https://doi.org/10.18502/kss.v4i12.7597

https://doi.org/10.18502/kss.v4i12.7597

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authors

  • Fitria Nismawati

    Fitria Nismawati

    Art and Design Department, Universitas Negeri Malang, Malang City, Indonesia
  • Yon Ade Lose Hermanto

    Yon Ade Lose Hermanto

    Art and Design Department, Universitas Negeri Malang, Malang City, Indonesia
  • Pujiyanto .

    Pujiyanto .

    Art and Design Department, Universitas Negeri Malang, Malang City, Indonesia

Published Date

  • Sep 2, 2020

Redesign Traditional Packaging of Jenang Sari Murni Tulungagung

KnE Social Sciences / International Conference on Art, Design, Education and Cultural Studies / Pages 209–217

Abstract

The purpose of this project is to redesign the Sari Murni’s packaging in an effort to improve the attractiveness and increase sales of the product. Design methods use the Bruce Archer methods for packaging to strengthen the design systematics. Design results are presented in the form of primary packaging, secondary packaging, and tertiary packaging, together with supporting media such as X-banner, posters and stickers.


Keywords: Redesign, Packaging, Jenang Sari Murni, Tulungagung

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