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Susilo, G., Syah Pahlevi, A., Putra Herwanto, A., ., S., Ade Lose, Y., & ., P. (2020). Analysis Of Management Strategy Of Business Management And Mapping Of Creative Industry Placers Of Visual Communication Design Sub Sector. KnE Social Sciences, 4(12), 188–198. https://doi.org/10.18502/kss.v4i12.7595

https://doi.org/10.18502/kss.v4i12.7595

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authors

  • Gunawan Susilo

    Gunawan Susilo

    Visual Communication Design, Art and Design Department, Universitas Negeri Malang, Malang, Indonesia
  • Andreas Syah Pahlevi

    Andreas Syah Pahlevi

    Visual Communication Design, Art and Design Department, Universitas Negeri Malang, Malang, Indonesia
  • Andhika Putra Herwanto

    Andhika Putra Herwanto

    Visual Communication Design, Art and Design Department, Universitas Negeri Malang, Malang, Indonesia
  • Sarjono .

    Sarjono .

    Visual Communication Design, Art and Design Department, Universitas Negeri Malang, Malang, Indonesia
  • Yon Ade Lose

    Yon Ade Lose

    Visual Communication Design, Art and Design Department, Universitas Negeri Malang, Malang, Indonesia
  • Pujiyanto .

    Pujiyanto .

    Visual Communication Design, Art and Design Department, Universitas Negeri Malang, Malang, Indonesia

Published Date

  • Sep 2, 2020

Analysis Of Management Strategy Of Business Management And Mapping Of Creative Industry Placers Of Visual Communication Design Sub Sector

KnE Social Sciences / International Conference on Art, Design, Education and Cultural Studies / Pages 188–198

Abstract

The creative industry of visual communication design is growing rapidly in line with the increasing record media technology. In the city of Malang, it has attracted many actors who had diverse expertise backgrounds. One of the problems faced by Small and Micro Enterprises is marketing. This study uses a qualitative approach to explore all phenomena that occur in the creative industries of visual communication design relating to business success, especially in terms of marketing management. To start an ideal business, planning is needed in the form of a written document containing basic ideas and considerations for the company. In addition, one must create a blueprint containing the business mission, proposals, operations, strategies, financial details, possible market opportunities and capabilities and self-taught management skills. This study explores te benefits of syndication, working with designers in other studios. The key to success is perceived differently by business owners, but the basic ones are motivation, age, experience, and education.


Keywords: Creative industries, Marketing, UKM, Visual Communication Design

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