The Impact Of Mobile Commerce In Kavala
The mobile commerce, as an integral and often dominant part of a broader technological, economic and social system, is closely linked to environmental conditions that affect; this affects their decisions and strategy implemented. Undoubtedly, in the current era, the competition is increased and dominant in the market, pushing their bodies and citizens to abandon traditional and time-consuming methods of business functions, practices and yet purchases.
The purpose of this study, it is the presentation and the penetration of mobile commerce to the citizens of Kavala. In particular, how they use their mobile devices in making purchases. The survey conducted in 2015 on a random sample of 220 people with criterion that the respondents have a mobile equipment. It was studied the use of wireless technologies in conjunction with the recognition and use of electronic commerce by both consumers and business world.
The questionnaire has 47 questions concerning the population distribution, the advanced technology of their mobile devices, the interest for products and services provided by m-commerce and the security they feel. Finally, the respondents were asked for the purchases made by their mobile equipments and whether they were satisfied.
For the measurement of the research factors which appear in the conducted study, the method of multiple determinants variables were used. The data analysis was carried out with the use of the statistical program SPSS Statistics 19.0.
The conclusions of the survey is that despite the cost of use, the connection speeds, and security and misuse of personal data problems, the mobile commerce is in constant development due to the critical mass of the users who immediately and practically use their mobile devices.
Keywords: M-commerce, Impact, Kavala, questionnaire
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