Factors Influencing Customers Acceptance of Using the QR Code Feature in Offline Merchants for Generation Z in Bandung (Extended UTAUT2)

Abstract

Mobile payment services is happening in Indonesia are shifting to support the cashless society future supported by the many tech-savvy consumers in Indonesia. The leading mobile payment players, namely Go-Pay, OVO, DANA, LinkAja, etc. began to expand their target market network by adding the QR Code feature to perform transactions in offline merchants. With the offering transactions of cashbacks, the consumer will more likely to adopt the QR Code because the promotion can only be obtained by making offline transactions at several affiliated merchants. The purpose of this study is to identify the factors that can influence the behavioral intention and the actual usage for using the QR Code feature in mobile payment to perform transactions in offline merchants. This study will also identify the extent to which the actual usage of the QR Code feature can contribute to the National Non-Cash Movement (GNNT), starting from the scope of generation Z in Bandung. This study will be conducted by using Extended UTAUT2 with nine independent variables of Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), Hedonic Motivation (HM), Price Value (PV), Habit (HT), Trust (T), and Perceived Risk (PR). These variables will be tested to the Behavioral Intention (BI) and also Actual Use (AU). The result indicates that the Habit is the most significant factors to influence Behavioral Intention. While the others, namely Behavioral Intention, Facilitating Conditions, Hedonic Motivation, and Performance Expectancy influence to Actual Usage and Behavioral Intention.


Keywords: Mobile Payment, QR Code in Offline Merchants, Generation Z, Extended UTAUT2

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