This study aims to: (a) study and analyze the potential of ecotourism in Tanjung Putting National Park, (b) study and analyze strategies for developing ecotourism in Tanjung Putting National Park, (c) formulate Tanjung Putting National Park ecotourism development strategy. The method of this research is survey and explanation, using primary data and secondary data. Primary data was collected by interview method and filled out questionnaires with 250 respondents selected by purposive sampling. Data analysis tools are SWOT and AHP. The main problem faced in developing ecotourism in Tanjung Putting National Park is the lack of infrastructure and accessibility and guidance to the community about the importance of ecotourism from the Government and Regional Government (Pemda). The results showed that: (a) the potential of Tanjung Puting National Park included a high category seen from the aspect of strength with a value of 3.77 and opportunities with a value of 3.73 (b) Tanjung Puitng National Park ecotourism development strategy was a defensive strategy in quadrant III.
Keywords: ecotourism; Tanjung Puting National Park; development strategy; SWOT & AHP