User Acceptance Test for Kaaba Buku Saku Application


As one of the countries with a big Muslim population in the world, opportunity of growing an Islamic business in Indonesia has swiftly gained. It is proved by the growth of 95% market share in manufacture, service, and technology areas. This will give a chance for entrepreneurs to follow the wave. One of the entrepreneurs that utilized the opportunity is the developer of Kaaba Buku Saku application. They are releasing solutions for Muslims in a form of mobile applications. Since the launching of this application, Kaaba Buku Saku generates only 30% active user from the total downloader. By using Binary Logistic Regression, it is known that Facilitating Conditions was a significant variable that means the customer would prefer to adopt the application when they have a sufficient resources and knowledge to adopt it. From the customer journey map, it is known that the improvements that should be made by the developer are equipped the prayer time feature with automatically locate feature, adjust the highlight content to be more understandable, launch live location feature for Hajj and Umrah users, give a step by step guidance for the first use, give notification to calibrate the phone for Qibla feature, and the last is launch their iOS version application.

Keywords: Muslim-based mobile application, Kaaba buku saku, binary logistic regression, customer journey map

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