The Benefits of Dark Tourism Experience among Visitors in Malaysia
Tourists are continuously searching for new trends, exciting ways of traveling and a variety of adrenaline rush experiences. Dark tourism is one of many examples of tourism products that able to fulfill these objectives. Although Malaysia has many dark tourism sites, they are not globally recognized yet and able to attract international tourists. Many focused on the negative impacts of the sites rather than the potential benefits of the industry. Thus, this study is prepared to investigate the benefits of dark tourism among visitors. The study adopted a model from Kang, Scott, Lee, and Ballantyne (2012). Three factors including social benefits, learning benefits, and psychological benefits were discussed. The findings have shown that dark tourism contributes sufficient benefits which may aid the rapid development of this tourism sector in the future.
Keywords: Dark tourism, Paranormal, Tourism trend, Malaysia
 Biran, A., Poria, Y., & Oren, G. (2011). Sought experiences at (dark) heritage sites. Annals of tourism research, 38(3), 820-841
 Currie, J. (2004). The take up of social benefits (No. w10488). National Bureau of Economic Research.
 Deutsch, B. (2014). Tourist Motivation for Engaging in Dark Tourism: Case Study of Apartheid Memorials in South Africa.
 Fonseca, A. P., Seabra, C., & Silva, C. (2015). Dark Tourism: Concepts, Typologies and Sites. Journal of Tourism Research & Hospitality.
 Kang, E. J. (2010). Experience and benefits derived from a dark tourism site visit: the effect of demographics and enduring involvement.
 Kang, E. J., Scott, N., Lee, T. J., & Ballantyne, R. (2012). Benefits of visiting a ‘dark tourism’site: The case of the Jeju April 3rd Peace Park, Korea. Tourism Management, 33(2), 257-265.
 Loke, E. (2013, November 23). Kellie’s Castle maintains its allure as a tourist destination. Retrieved from The Star Online: https://www.thestar.com.my/news/community/2013/11/23/creepy-but-popular- heritage-kellies-castle-maintains-its-allure-as-a-tourist-destination/
 McIntosh, A. J. (1999). Into the tourist’s mind: Understanding the value of the heritage experience. Journal of Travel & Tourism Marketing, 8(1), 41-64.
 Niemelä, T. (2010). Motivation factors in dark tourism: Case: House of Terror.
 Podoshen, J. S. (2013). Dark tourism motivations: Simulation, emotional contagion
 Salehuddin Mohd Zahari, M., Hafiz Hanafiah, M., & Syafeera Syed Mahboob, S. (2016). Dark tourism: is it a growth segment for the Malaysia tourism industry?. Tourism and hospitality management, 22(1), 47-56.
 Thakkar, J. (2007). Melding Tqm with Principles of Learning Organization for Engineering Education. Journal of Engineering Education Transformations, 20(4-1), 57-70.