BRICS Multicultural Internet Projects As a Tool for Integrating and Overcoming Unfavorable Images of Countries


This article is devoted to the problem of a digital cultural project as a resource of cultural diplomacy for the BRICS group. The purpose of the study is to analyze the cultural projects existing on the Internet, their possibilities and potential. Particular attention is paid to the Internet cultural projects of the BRICS, which can be used to overcome the unfavorable images of these countries. The main result of the study is that the BRICS countries practically do not have and do not use the Internet as a resource for promoting joined cultural projects, since they do not develop and do not work on the joint BRICS cultural policy. That is why the author’s recommendation is to first develop common values of the BRICS group, and then this will become the basis for creating cultural projects and promoting BRICS in the world. The BRICS joint value system will contribute to a clear understanding of the group by everyone in the world.

Keywords: BRICS, cultural projects, Internet cultural projects, globalization

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