Socio-cultural and Legal Aspects of Interaction between Representatives of Different Subcultures in the Media Space


The paper explores the existing framework of interaction between representatives of different subcultures in the modern media space. It is emphasized that a significant impact on these processes, according to the authors, has not only the everyday socio-cultural environment, but also the legal field in which there are communicative processes. Communication links between subcultures allow us to trace the degree of mutual influence and interaction of representatives of different ethnic groups, nationalities, state entities, changes in language and its meanings, as well as the technological development of communication itself in the era of post-literacy and ”niche” functioning of modern media. It is emphasized that the socio-cultural aspect allows assessing the degree of demand and transformation of cultural stereotypes in the process of interaction of state culture with various subcultural formations. The existing social tension between us is formed in the process of accumulation of negative and/or positive factors and finds its vivid expression in the media sphere and splashes out into the social space in the cultural form (music, art culture, etc.) and in form of mass protests in the framework of the implementation of ”subcultural capital” against the dominant stereotypes, imposed by society. Modern communication technologies (Internet, social networks, mobile phone, etc.) have opened not only new spheres of interaction between people, but also constantly confront society with the emergence of social risks, the origins of which are revealed in the potential conflict of meeting the interests and needs of representatives of different subcultures.

Keywords: culture, subculture, media space, cultural stereotype, socio-cultural environment, social risk

[1] Report of the Commissioner for human rights in the Russian Federation for 2018. (2019) Moscow.

[2] Adamiants, T. Z. (2019). Communication mechanisms of modern semantic oppositions. Sociological researches, vol. 10, no. 24, pp. 98–105.

[3] Zolotukhin, V. M. and Zhukova, O. I. (2019). Man and Transformation of His Socio-Cultural Values in the Ethnic-National Aspect Smart Innovation. Systems and Technologies, vol. 139, pp. 772–777.

[4] Riesman, David. (1950). «Listening to popular music», American Quarterly, 2, p. 359–371. Cited in Middleton, Richard (1990/2002). Studying Popular Music, p. 155. Philadelphia: Open University Press.

[5] Hebdige, Dick. (1979). Subculture: The Meaning of Style (Routledge, March 10, 1981; softcover. Cited in Negus, Keith (1996). Popular Music in Theory: An Introduction. Wesleyan University Press.

[6] Thornton, Sarah. (1995). Club Cultures: Music, Media, and Subcultural Capital. Cambridge: Polity Press. Cited in Negus, Keith (1996). Popular Music in Theory: An Introduction. Wesleyan University Press.

[7] Gelder, Ken (2007). Subcultures: Cultural Histories and Social Practice (Routledge, March 2007; softcover).

[8] Kiseleva, T. V. and Mikhailov, V. G. (2018). Management of current environmental costs contributing to reduce eco-economic risks. In the collection: IOP Conference Series: Earth and Environmental Science. ”International Scientific Conference on Knowledge-based Technologies in Development and Utilization of Mineral Resources”, p. 012050.

[9] Zolotukhin, V., Bel’kov, A, Stepantsova, E., et al (2017). Demographic and migration policy in the mining region and its impact on the ecological consciousness of the population. E3S Web of Conferences, 15, 04015.

[10] Markov, V. I. (2016). Understanding modern terrorism: search for methodology. Bulletin of Kemerovo state University of culture and arts, no. 37–2, p. 24–29.

[11] Zolotukhin, V. M. and Loginova, G. E. (2017). On the nature and essence of hybrid war in the modern world: philosophical and cultural aspect. Bulletin of Kemerovo state University of culture and arts, vol. 41. Part 1. p. 99–104.

[12] Zhukova, O. I. and Zhukov, V. D. (2018). Existential type of man as an expression of historical and social life. Bulletin of Kemerovo state University. Series: Humanities and social Sciences, no. 4. p. 42–48.

[13] Olsson, T. and Dahlgren, P. (2010). Young people ICTs and democracy, p. 34. Theories, policies, identities, and websites. Goteborg: Nordicom, Goteborgs university.

[14] Robards, B. and Bennett, A. (2011). My Tribe: Post-subcultural manifestations of belonging on social network sites. Sociology, vol. 45, 2, p. 303.

[15] Astafyeva, O. N. (2007). Virtual communities: ”network” identity and personal development in network spaces. Bulletin of Kharkiv national University: Theory of culture and philosophy of science, vol. 776, p. 120–133.

[16] Turonok, S. G. (2004). Subculture of Internet communities. Culture of Russia as its strategic resource. Notebooks of the International University (in Moscow): Collection of scientific works, vol. 2. p. 211.

[17] Kemerov, V. E. (2018). The Crisis that is always with you. Questions of philosophy, no. 6, p. 89–98.

[18] Plakhtiy, I. S. (2017). Development of media space in modern society [Electronic resource]. Young scientist, no. 57 (117). URL:, (date accessed: 21.09.2019).

[19] Greenwood, John D. (ed.) (1991). The future of folk psychology: intentionality and cognitive science. Cambridge: Cambridge University Press.

[20] Limarova, E. V. and Son, L. P. (2018). Internet slang: word-formation processes (by the material of English and Russian languages). Bulletin of Chelyabinsk state University, Philological science. vol. 112, no. 4 (414), p. 111–119.

[21] Kozyreva, M. V. and Makhalov M. S. (2015) Concepts of culture in the context of quality of life. Bulletin of Kemerovo state University, vol. 4, no. 2 (62), p. 210–213.