Carnivalization As a Way of Transmitting Socio-cultural Experience in the Era of Post-literacy


The aim of the research is to prove the possibility of transmitting socio-cultural experience between generations during the post-literacy period based on of carnivalization techniques, which are considered as a universal phenomenon that accumulates mythological beliefs and magical (mysterious) actions common to both art and Internet communication texts. This article examines such a feature of the transfer of experience between generations in modern society as pre-figurativeness, which shows the relationship of and relations between ”parents” and ”children” and the features of socialization in this culture (described as the so-called ”cyber-socialization”). The study, based on an analysis of classical literature texts (poetic texts by A. A. Akhmatova), as well as blogs on the and platforms, shows that these different texts use speech masks that can identify both the poet and the Network user. The authors also conclude that Internet communication is a special space in which the problem of information security becomes relevant, which is understood through philosophical reflection and brought to the level of philosophical analysis.

Keywords: post-literacy era, carnivalization techniques, socio-cultural experience, pre-figurativeness, information security

[1] Salnikova, L. S. (2016). Communication gaps: causes and consequences. Communicology, vol. 1, no. 4, pp. 124–134.

[2] Luman, N. (2005). The reality of the mass media. Moscow: Praxis.

[3] McLuhan, M. (2005). The Gutenberg Galaxy: Formation of the person printing. Moscow: Acad. project: ”Mir” Foundation.

[4] Mid, M. (1988). Culture and the world of childhood. Elected. proc. Moscow: Science.

[5] Gudova, M. Y. (2012). Post-literacy as an actual problem of modern culture. Innovative projects and programs in education, no. 6, pp. 58–62.

[6] Bakhtin, M. M. (1990). Creativity of Francois Rabelais and folk culture of the middle ages and Renaissance. Moscow: Fiction.

[7] Tolshin, A. V. (2007). Significance and features of the mask in carnival and masquerade. Izvestiya Rossiyskogo gosudarstvennogo pedagogicheskogo universiteta im. A. I. Herzen’s, Vol. 8. no. 41, pp. 62–69.

[8] Vavilova, Zh. E. (2014). Virtual carnival as a space of symbolic representation of the subject. Information society. Vol. 4. pp. 56–62.

[9] Savenkova, E. V. (2010). Carnival component of virtual communication. Bulletin of the Samara humanitarian Academy. Issue ” Philosophy. Philology ”. Vol. 7. no. 1, pp. 33–41.

[10] Baudrillard, J. (2000). In the shadow of the silent majority, or The end of the social. Yekaterinburg: Ural University publishing house.

[11] Popravko, N. V. and Syrov, V. N. (1998). Genesis of mass consciousness. Sociological journal. no. 1–2, pp. 66–78.

[12] Eliade, M. (2000). Aspects of myth. Moscow: Academ. project.

[13] Canneti, E. (1997). Masses and power. Moscow: Ad Marginem.

[14] Novozhenina, O. V. (2004). Internet as a new reality and phenomenon of modern civilization, in: Influence of the Internet on consciousness and structure of knowledge, 195–215. Moscow: IF RAS.

[15] Mosienko, L. I. (2016). Paradoxes of virtual subjectivity: experience of included observation of electronic diaries. Omsk scientific Bulletin. Series ”Society. History. Modernity”, no. 2, pp. 51–57.

[16] Toffler, E. (1999). Third wave. Moscow: LLC ”Firm” Izdatetstvo ACT”. [17] Griban, O. N. (2008) Multimedia technologies in education: historical aspect of consideration, in Educational potential of historical education, 241–245. Ekaterinburg: Ural state pedagogical University press.

[18] Bakhtin, M. M. (1986). Literary and critical articles. Moscow: Fiction.

[19] Eco, U. (2005). Notes in the margin of ”The Name of the Rrose”. St. Petersburg: Symposium.

[20] Skoropanova, I. S. (2001). Russian post-modernist literature: Studies. Moscow: Flint’s: Science.

[21] Huizinga, Th. (1997). Homo Ludens. Articles on the history of culture. Moscow: Progress-Tradition.

[22] Chesnokova, I. A. (2015). Peculiarities of the process of identity in the virtual discourse. Bulletin of TSPU, no. 5 (158), pp. 123–127.

[23] Asmus, N. G. (2005). Linguistic features of virtual communicative space, Dissertation. The specialty 10.02.19 – theory of language. Chelyabinsk: Chelyabinsk GU.

[24] Akhmatova, A. A. (1997). Collected works. In 2 vols. Vol. 1. Moscow: Citadel publishing house.

[25] Pleshakov, V. A. (2005). Virtual socialization as a modern aspect of personality quasi-socialization, in Problems of pedagogical education: Proceedings, 48–49, Vol. 21. Moscow: MPSU-MOSPI.

[26] Pleshakov, V. A. (2010). Cybersocialization: social development and social education of modern man. Pedagogy. Psychology. Social work. Juvenile. Sociokinetics, no. 2, pp. 15–18.

[27] Kolmakova, E. A., Vladimirova, N. V. and Solomina, N. V. (2018). On the importance of philosophical understanding of the concept of ”information” and related problems, in particular the problem of information security. Russian humanitarian journal, Vol. 7., no. 6, pp. 464–470.

[28] Cassirer, E. (1994). Technique of modern political myths. October, no. 7, pp. 153–164.