The Effect of Packaging and Price on the Chatime Drink Purchase Decision (Case Study in Tangerang Selatan)


This research was conducted to examine the effect of packaging and prices that influence the purchase decision of chatime drinks in South Tangerang. This study used a survey method by distributing questionnaires. The study population consisted of consumers from students in South Tangerang, while the number of samples was 96 respondents. Sample selection is done by using random sampling techniques Data analysis techniques used in this study using SPSS 2.3 tools. the results of the study prove that packaging and prices influence the decision to purchase chatime drinks.

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