This study analyzed the factors that inﬂuence consumer’s purchase intention towards halal products, which are Religiosity, and Halal Awareness, Halal Certiﬁcation as a moderating variable, using causal descriptive with hypothesis testing by using crosssection data collected through questionnaires. The method used was the coefﬁcient of determination, signiﬁcance regression from the overall sample, and personal signiﬁcance’s parameters. The results of this study showed that Religiosity, Halal Awareness, Halal Certiﬁcation, Religiosity * Halal Certiﬁcation, Halal Awareness * Halal Certiﬁcation, simultaneously affected the Purchase Intention signiﬁcantly. While partly, Religiosity and Halal Awareness signiﬁcantly affected the Purchase Intention before moderated. On the other hand, after moderated, Religiosity and Halal Awareness did not signiﬁcantly affect the Purchase Intention. Meanwhile, Halal Certiﬁcation did not strengthen the effect of Religiosity on Purchase Intention or Halal Awareness on Purchase Intention.