The Effect of Word of Mouth Communication and Price on Decision to Visit Bintaro Jaya Xchange Mall, South Tangerang
This study aims to analyze the inﬂuence of word of mouth and price together on decisions visit to Bintaro Jaya Xchange mall..The samples consist of one hundred and ﬁfty respondents. Test the coefﬁcient of Determination (R2), Simultaneous Signiﬁcant Test (F Test), and Signiﬁcance Individual Parameters Test (t statistic test) used to the hypothesistest.Theresultsshowthat1).Thereistheinﬂuencebetweenwordofmouth on consumer visit decision with t
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