Download fulltext HTML
Yudiatantri, A., & Nora, L. (2019). The Effect of Store Atmosphere and Packaging Design toward Impulsive Buying with Shopping Lifestyle As a Moderating Variable at Carrefour in Jakarta . KnE Social Sciences, 3(26), 474–491. https://doi.org/10.18502/kss.v3i26.5395

https://doi.org/10.18502/kss.v3i26.5395

statistics

  • 1655 Abstract Views
  • 1022 PDF Views
  • 0 HTML Views

authors

  • Ajeng Yudiatantri

    Ajeng Yudiatantri

    Master of Management Program, Faculty of Economics and Business, University of Muhammadiyah Jakarta, Jakarta, Indonesia
  • Liza Nora

    Liza Nora

    A permanent lecturer at the Faculty of Economics and Business, University of Muhammadiyah Jakarta, Jakarta, Indonesia

Published Date

  • Oct 17, 2019

The Effect of Store Atmosphere and Packaging Design toward Impulsive Buying with Shopping Lifestyle As a Moderating Variable at Carrefour in Jakarta

KnE Social Sciences / International Conference on Economics, Management, and Accounting (ICEMA) / Pages 474–491

Abstract

Thisresearchwasconductedtoexaminethe factorsthatinfluenceimpulsivebuying in Carrefour Jakarta consumers, which consists of shopping lifestyle, store atmosphere and packaging design. This study uses survey methods by distributing questionnaires. The population of this study consisted of Carrefour Jakarta consumers, while the number of samples was 96 people. Sample selection is done using random sampling techniques.ThedataanalysistechniqueusedinthisstudyusesSEMwiththeWarpPLS analysis tool. The results of the study prove that store atmosphere does not have a significant effect on impulsive buying. Packaging design has a positive and significant effect on impulsive buying. Store atmosphere has a significant effect on impulsive buying with shopping lifestyle as a moderating variable. But shopping lifestyle cannot moderate the packaging design relationship to impulsive buying. The contribution of this research is to see the role of shopping lifestyle in moderating store atmosphere and packaging design towards impulsive buying.

References
[1] Ahmad,AlaeddinMohammadK&Ahmad,QaisMohammadK.(2015). Factors Influence on Packaging Design in an Impulse Consumer Purchasing Behavior: A Case Study of Doritos Pack. International Journal of Marketing Studies.Vol. 7, No.6.

[2] Anggraeni, dkk. (2018). Pengaruh Discount dan Elemen-Elemen Store Atmosphere Terhadap Impulse Buying.e–Jurnal Riset Manajemen Fakultas Ekonomi Unisma.

[3] Arifianti, Ria. (2016). Analisis Tata Letak dalam Perspektif Ritel.Jurnal AdBispreneur. Vol. 1, No. 3.

[4] Bohl, P. (2012). The effects of store atmosphere on shopping behaviour, a literature review. Corvinus Marketing Tanulmányok.


[5] Bong, Soeseno. (2011). Pengaruh In-Store Stimuli Terhadap Impulse Buying Behavior Konsumen Hypermarket di Jakarta. Jurnal, ultima Management, 3 (1), hal.31-52.

[6] Cahyorini, Astri & Effy, Zalfiana Rusfian. (2011). The Effect of Packaging on Impulsive Buying. Journal of Administrative Science & Organization, Vol.18 No.1, pp. 11-21.

[7] Carpenter, William. (2015). The World’s Top 10 Retailers 2015. Diambil dari: www.investopedia.com. Diaksespada: 28 April 2017.

[8] Dhariyal,Deepak.(2017).AnalysingImpactofPackagingDesignonImpulsiveBuyingusingRegression Model. International Journal of Engineering and Management Research.Volume-7, Issue-1. Page Number: 200-205.

[9] Gunadhi, Evi Cecilia &Japarianto, Edwin. (2015). Analisa Pengaruh Store Atmosphere Terhadap Impulsive Buying Melalui Shopping Lifestyle dan Emotional Response Sebagai Variabel Intervening. Jurnal Manajemen Pemasaran Petra Vol. 1, No. 1, 1-9.

[10] Husain, R. & Ali, M. (2015). Effect of Store Atmosphere on Consumer Purchase Intention.International Journal of Marketing Studies. Vol. 7 No. 2, 35-42.

[11] Japarinto.(2010).AnalisaFaktorTypeHedonicShoppingMotivationdanFaktorPembentukKepuasan Tourist Shopper di Surabaya.JurnalManajemendanKewirausahaan.UniversitasKristenPetra.Hal7685.

[12] John C. Mowen, Michael Minor. (2002), Perilaku Konsumen (Jilid 1), Edisi Kelima, Erlangga, Jakarta.

[13] Kotler, Philip and Gary Armstrong. (2012). Prinsip-prinsip Pemasaran. Edisi 13.Jilid 1. Jakarta: Erlangga.

[14] Kuncoro, Mudrajat. (2013). Metode Riset untuk Bisnis dan Ekonomi, Edisi 4. Jakarta: Erlangga.

[15] Leba, Elizabet dan Suhermin. (2015). Pengaruh Atmosfer Geraidan Promosi terhadap Pembelian Impulsif yang di Mediasi Emosi Positif..Jurnal Ilmu dan Riset Manajemen.Vol.4, No.1.

[16] Levy,Michael&Weitz,BartonA.,(2009).RetailingManagement.NewYork,America:McGraw-Hill/Irwin.

[17] Loudon, D. L. danBitta, A. J. D. (1993).Consumer behavior, Concepts and Applications. Fouth edition. Singapore: McGraw-Hill.

[18] MacInnis, D.J & Price, L.L. (1987). The Role of Imagery in Information Processing Review and Extension.Journal of Consumer Research.

[19] Nilsson, Johan & Ostrom, Tobias. (2005). Packaging as a Brand Communication Vehicle. Thesis of Lulea University of Technology.

[20] Priscilla Christy dan J. Ellyawati. (2014). Pengaruh Desain Kemasan (Packaging) pada Impulsive Buying,Universitas Atma Jaya Yogyakarta.

[21] Rook, D dan Fisher, J.R. (1995). Normative influences on impulsive buying behaviour, in Bearden, W. And Netemeyer, G.R. (Eds), Handbook of Marketing Scales,2