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Prastiwi, S. K., & Iswari, P. W. (2019). The Roles of Trust within Information Quality and Price to Engage Impulsive Buying Behaviour to Generate Customer’s Repurchase Intention: A Case of M-Commerce in Indonesia (GoFood) . KnE Social Sciences, 3(26), 446–462. https://doi.org/10.18502/kss.v3i26.5391

https://doi.org/10.18502/kss.v3i26.5391

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authors

  • Septi Kurnia Prastiwi

    Septi Kurnia Prastiwi

    Islamic Business and Economic Faculty IAIN Surakarta, Central Java, Indonesia
  • Putu Widhi Iswari

    Putu Widhi Iswari

    Shariah Faculty IAIN Surakarta, Central Java, Indonesia

Published Date

  • Oct 17, 2019

The Roles of Trust within Information Quality and Price to Engage Impulsive Buying Behaviour to Generate Customer’s Repurchase Intention: A Case of M-Commerce in Indonesia (GoFood)

KnE Social Sciences / International Conference on Economics, Management, and Accounting (ICEMA) / Pages 446–462

Abstract

The purpose of this study is to examine the customer’s impulsive buying behavior engage with trust, which involves price and information quality to determine the repurchase intention of the customers. The research model was analyzed using Regression Analysis by SPSS of 100 respondents who had previously completed the questionnaire. The proposed model and hypotheses are supported this study. Our findings that Price and Information Quality significantly influenced to Impulsive Buying in strong and significant effects, Information Quality significantly influenced to Repurchase Intention, although the Price variable had a weak correlation with Repurchase Intention, we believe that Trust as a mediator variable of Impulsive Buying have a significant impact on customer’s Repurchase Intention.

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