Higher Education Strategy: Sustainable Competitive Advantages in Niche Market Segment

Authors

  • Endah Widiati Universitas IndraPrasta
  • Akhmad Sefudin Universitas IndraPrasta

DOI:

https://doi.org/10.18502/kss.v3i26.5383

Abstract

High numbers of HEI in Indonesia, make competition between HEIs is high. Primarily middle up segments. Those HEIs also compete with overseas HEIs which establish in domestic. While in middle low segment (niche market) the competition seems in medium situation. This research aims at finding the HEIs sustainable competitive advantage in serving niche market. The methodology used in this study was a qualitative descriptive analysis. Using 3 HEIs as research objects. The findings show that Financialmanagementcapability,fixedasset,geographical location, human resources, networking and partnership, technology, organization capability and consumer loyalty becomes sustainable competitive advantages of HEIs in serving and competing in niche market.

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Published

2019-10-17

How to Cite

Widiati , E. ., & Sefudin , A. . (2019). Higher Education Strategy: Sustainable Competitive Advantages in Niche Market Segment . KnE Social Sciences, 3(26), 311–327. https://doi.org/10.18502/kss.v3i26.5383