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., S., Indayani, L., & jannah , Z. (2019). The Influence of Halal Labelization, Brand Image and Product Quality Towards Consumer Purchase Decisions of Wardah Cosmetic Product . KnE Social Sciences, 3(26), 13–21. https://doi.org/10.18502/kss.v3i26.5355

https://doi.org/10.18502/kss.v3i26.5355

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authors

  • Sumartik .

    Sumartik .

    Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sidoarjo, Indonesia, Jl. Majapahit, 666B, Sidoarjo
  • Lilik Indayani

    Lilik Indayani

    Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sidoarjo, Indonesia, Jl. Majapahit, 666B, Sidoarjo
  • Zahratul jannah

    Zahratul jannah

    Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sidoarjo, Indonesia, Jl. Majapahit, 666B, Sidoarjo

Published Date

  • Oct 17, 2019

The Influence of Halal Labelization, Brand Image and Product Quality Towards Consumer Purchase Decisions of Wardah Cosmetic Product

KnE Social Sciences / International Conference on Economics, Management, and Accounting (ICEMA) / Pages 13–21

Abstract

The purpose of this study was to find out halal labeling, brand image and quality product whether it had a simultaneous and partial effect on consumer purchasing decisions on cosmetic products The type of research used is causal research using direct interviews with questionnaire tools to respondents. The location of this research is at Mojopahit Street 666 B Sidoarjo Campus 1 Muhammadiyah University Sidoarjo While the sample used as many as 100 respondent. Sampling technique used is nonprobability sampling with accidental sampling technique. Data was collected through questionnaire distribution and multiple linear regression data analysis with SPSS statistic 22. From the results of research indicate that halal labeling (X1), brand image (X2) and product quality (X3) will have a good impact on the purchase decision (Y) of Muhammadiyah Sidoarjo University Students of 7,065%.

References
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