Download fulltext HTML
Ridwan, M. (2019). Strategy and Targeting to Sales Kurnia Watch. KnE Social Sciences, 3(13), 1227–1237. https://doi.org/10.18502/kss.v3i13.4279

https://doi.org/10.18502/kss.v3i13.4279

statistics

  • 197 Abstract Views
  • 392 PDF Views
  • 0 HTML Views

authors

  • M Ridwan
    No author data available.

Published Date

  • Mar 31, 2019

Strategy and Targeting to Sales Kurnia Watch

KnE Social Sciences / The 2nd International Conference on Islamic Economics, Business, and Philanthropy (2nd ICIEBP) / Pages 1227–1237

Abstract

This study aims to find out the empirical facts about the effect of the target analysis on the sale of Kurnia watches. This research is based on the current conditions where everyone is so important with time, every day people work tirelessly by always seeing the time they want to achieve. Especially the Clock as one of the items, tools or media that can be used to see time as well as accessories are very important in everyday life. All humans on this earth in their activities are racing at a time, especially in the millennial era, people are not just see the time, but the fashion they use. With unique clocks, watches, walls and so on. Based on research, watches are an icon that is in great demand by everyone. Not limited to age, anyone can use the clock. The number of competitors seems to be a challenge, the brand that must be optimized because currently around 65% of all clock products are produced by China. That way the clock brands that have already been in production such as Japan, Switzerland, Germany must further improve the quality of the product in the marketing strategy, so that the target that has been planned can be achieved.


 


 


Keywords: Strategy, Targeting and Sales.

References
[1] Agus Irianto, 2008. Basic Concept Statistics and Applications. jakarta: Kencana.


[2] Ali Hasan, 2008. Marketing. Yogyakarta: Medpres Publisher


[3] Anonym, 2004. Handbook of research preparation, Faculty of Economics, Sebelas Maret University


[4] Buchari Alma, 1998, Marketing and Marketing Management Services, CV alfabeta, bandung


[5] Danang Sunyoto. 2012, Basic Basis of Marketing Management. Yogyakarta: CAPS Publisher.


[6] Fandy Tjiptono 2002, Marketing Strategy, Andi Yogyakarta.


[7] Fandy Tjiptono, 2008. Marketing Strategy, Edition 3. Yogyakarta: Publisher Andi.


[8] Fandy Tjiptono and Gregorius Chandra, 2012. Strategic Marketing, Edition 2. Yogyakarta: Publisher C.V Andi Offset.


[9] Jonathan Sarwono, 2009. Statistics are easy. Yogyakarta: CV. Andi Offset


[10] Jusuf Irianto, 2003. Basic Principles of Training Management, Business Journal and Management, 3 (1): 77 - 80.


[11] Kartajaya, Hermawan, 2009. MarkPlus Basics. Jakarta: Erlangga.


[12] Kotler, Philip and Kevin Lane Keller, 2009. Marketing Management, 12th edition volume 1. Jakarta: PT. Index.


[13] Kotler, Philip and Kevin Lane Keller, 2009. Marketing Management, 13th edition volume 2. Jakarta: Elangga.


[14] Kotler, Philip and Gary Armstrong, 2008. Principles of Marketing, Issue 12 Volume 2. Jakarta: Erlangga.


[15] Alma, Buchari. 2011. Entrepreneurship. Bandung: Alfabeta


[16] Kasali, Rhenald. 2005. Targeting the Indonesian Market: Segmentation, Targeting and Positiong. Seventh print. Jakarta: PT. Gramedia Primary Library.


[17] Sudarmanto, R. Gunawan, 2013. Applied Computer-Based Statistics with the IBM SPSS Statistics Program 19. Bandarlampung: Mitra Wancana Media.


[18] Sugiyono, 2009. Quantitative and R & D Qualitative Research Methods, Bandung: Alfabeta.


[19] Sugiyono, 2010. Combination Research Method, Bandung: Alfabeta.


[20] Supomo. B and Nur Indrianto, 1999. Business Research Metology, BPFE Yogyakarta.


[21] Teguh Wahyono, 2009. Statistical Analysis Model with SPSS 17. Jakarta: PT. Elex Media Komputindo.