A Study on Tourism Development Strategy of Kaohsiung City in Taiwan after Urban Style Regeneration


Urban tourism has gradually been emphasized in past years; especially, it is regarded as a savior of urban regeneration in old industrial cities. When losing the competitive advantages and getting declined, old industrial cities are facing the challenge of transformation. The development of urban tourism is considered as the opportunity of industrial cities in dark recession that they start to involve in the development of tourism. Analytic Hierarchy Process (AHP) is applied in this study to evaluate key success factors in the tourism development strategy of Kaohsiung City after the urban style regeneration. AHP is used for confirming the levels of various evaluation factors. The first hierarchy contains four evaluation dimensions, and 14 evaluation standards are covered in the second hierarchy. The results reveal the important sequence of four evaluation factors in the second hierarchy as (1) marketing activity, (2) management strategy, (3) recreational environment, and (4) infrastructure, where the importance of evaluation factors in the third hierarchy is sequenced as (1) urban attraction, (2) environmental facility maintenance, (3) celebrations, (4) local characteristics, and (5) natural landscape. The research results and suggestions in this study are expected to enhance the tourism development of Kaohsiung City in Taiwan after the urban style regeneration.



Keywords: urban style, tourism development strategy, key success factors, Delphi method, AHP

[1] Van der Berg, L., Van der Borg, J. & Van der Meer, J., “ Urban Tourism: Performance and Strategies in Eight European Cities,” Aldershot, England: Avebury, 1995.

[2] Maitland, R., “How can we manage the tourist-historic city? Tourism strategy in Cambridge, UK, 1978-2003”, Tourism Management, vol.27, pp.1262-1273, 2006.

[3] Swarbrooke, J., Sustainable Tourism Management, Wallingford, UK: CABI.

[4] Ashworth, G. J., “Is there an Urban Tourism?,” Tourism Recreation Research, vol.17, no.2, pp. 3-8, 1992.

[5] Ashworth, G. J., “Urban Tourism: an Imbalance in Attention,” In C. P. Cooper, (Eds.) Progress in Tourism, Recreation and Hospitality Management, vol.1, pp.33- 54, London: Belhaven Press, 1989.

[6] Page, S., Urban Tourism, London: Routledge, 1995.

[7] Law, C. M., “Urban Tourism and Its Contribution to Economic Regeneration,” Urban Studies, vol.29, nos. 3-4, pp. 599-618, 1992.

[8] Law, C. M., Urban Tourism: The Visitor Economy and the Growth of Large Cities, London: Continuum, 2002.

[9] Pearce, D., “An Integrative Framework for Urban Tourism Research,” Annals of Tourism Research, vol.28, no.4, pp.926-946, 2001.

[10] Law, C. M., Urban Tourism: Attracting Visitors to Large Cities. London: Mansell, 1993.

[11] Law, C. M. (Eds.), Tourism in Major Cities. London: International Thomson Business Press, 1996.

[12] Gómez, M. V., “Reflective Images: The Case of Urban Regeneration in Glasgow and Bilbao,” International Journal of Urban and Regional Research, vol.22(1), pp.106-121, 1998.

[13] Collinge, M., Tourism and urban regeneration. Vision for Cities, London: ETB, 1989.

[14] Shaw, G. & Williams, A., Critical issues in tourism A geographical perspective. Oxford Blackwell, 1994.

[15] Judd D. R. & Fainstein S. S., The Tourist City, Yale University Press, New Haven and London, 1999.

[16] Coles, L.C., & P.E. Shaw., “PAK1 primes MEK1 for phosphorylation by Raf-1 kinase during cross-cascade activation of the ERK pathway,” Oncogene. 21:2236-2244, 2002.

[17] Gunn, C. A., Tourism Planning: Basics, Concepts and Cases. New York: Taylor and Francis, 1993.

[18] Jansen-Verbeke, M., “Inner-City Tourism: Resources, Tourists and Promoters,” Annals of Tourism Research, vol.13(1), pp.79-100, 1986.

[19] Barnard, C.r.I., The Functions of the Executive. Harvard University Press, Cambridge. Mass., pp.185-205, 1976.

[20] Hofer, Charles W. & Schendel, Dan E., Strategy Formulation Analytical Concepts, West Publishing Company, St. Paul. Minnesota, 1978.

[21] Tillett, B. B., Authority control in the online environment, Haworth Press, New York, 1989.

[22] Rockart, J. F. (1979), Chief Executives Define Their Own Data Needs. Harvard Business Review, Mar.-Apr., pp.81-92.

[23] Leidecker, Joel K. & Bruno, Albert V., “Identifying and Using Critical Success Factors,” Long Range Planning,Vol.17, no.4, pp.23-32, 1984.

[24] Ferguson, Charles R. & Dickinson, Roger, “Critical Success Factor For Directors in the Eighties,” Business Horizons. May-June, pp.14-18, 1982.

[25] Boynton, Andrew C. & Zmud, Robert W., “An Assessment of Critical Success Factors,” Sloan Management Review, Vol.25, no.4, pp.17-27, 1984.

[26] Aaker, D. A., Strategic Market Management. John Wiley & Sons Inc., New York, 1988.

[27] Hwang, C.L., Lin, M.L., Group Decision Making Under Multiple Criteria Method and Application.Springer-Verlag, Reading.Berlin Heidelberg, 1987.

[28] Murry, J. W. & Hommons, J. O., ”Delphi: A versatile methodology for conducting qualitative research,” The Review of Higher Education, vol.18, no.4, pp.423-436, 1995.