A Study on Tourism Development Strategy of Kaohsiung City in Taiwan after Urban Style Regeneration
Abstract
Urban tourism has gradually been emphasized in past years; especially, it is regarded as a savior of urban regeneration in old industrial cities. When losing the competitive advantages and getting declined, old industrial cities are facing the challenge of transformation. The development of urban tourism is considered as the opportunity of industrial cities in dark recession that they start to involve in the development of tourism. Analytic Hierarchy Process (AHP) is applied in this study to evaluate key success factors in the tourism development strategy of Kaohsiung City after the urban style regeneration. AHP is used for confirming the levels of various evaluation factors. The first hierarchy contains four evaluation dimensions, and 14 evaluation standards are covered in the second hierarchy. The results reveal the important sequence of four evaluation factors in the second hierarchy as (1) marketing activity, (2) management strategy, (3) recreational environment, and (4) infrastructure, where the importance of evaluation factors in the third hierarchy is sequenced as (1) urban attraction, (2) environmental facility maintenance, (3) celebrations, (4) local characteristics, and (5) natural landscape. The research results and suggestions in this study are expected to enhance the tourism development of Kaohsiung City in Taiwan after the urban style regeneration.
Keywords: urban style, tourism development strategy, key success factors, Delphi method, AHP
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