Strategy Analysis to Improve Performance Using Balance Scorecard Analysis in PT Sisirau

Abstract

In facing an intense competition in plantation business, company cannot merely apply the Market Follower strategy. The decrease in product sales will affect the company’s financial condition. Data analysis method is done by analyzing Balanced Scorecard and SWOT analysis and performing performance measurement using ROI, ROA, NOIG, Profit Margin Current Ratio, TATO, ITO, and RTO. Next, OTD, NOC, COA, MCE, NODU, TA, Learning and Growth are done. Based on the research, there is a trend of ROI value impairment that illustrates that the level of company’s management in generating profit from investing is very low. Also, some of the competitive strategies are generated from the SWOT analysis and Balanced Scorecard, Internal Business Process Prospective, and Growth and Learning Perspective.

Keywords: balanced scorecard, SWOT, performance