Differences in Ocb-I and Ocb-O Based on Gender: A Case of Insurance Agents in Indonesia


This article aims to know if OCB-I and OCB-O differ according to gender. An insurance agent whose function is of a salesperson plays an important role in the organization because it can connect the company with the community. Insurance agents with OCB both OCB-I and OCB-O will be able to increase organizational effectiveness. Data were collected using a questionnaire from 50 either general or life insurance agents in Central Java. The analysis with t-test showed that there were no differences in OCB-I and OCB-O based on Gender.



Keywords: OCB-I, OCB-O, gender

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