Brand Value, Intellectual, and Financial Performance in Indonesia Stock Exchange
Abstract
The purpose of this research is to analyze the influence of brand value on intellectual, the influence of intellectual to financial performance, and also the influence of brand value to financial performance with control variable. The populations of this research are 76 companies with observation period 2014–2016. According to the outer analysis model, it is found that VAHU and STVA don’t fit the criteria, only VACA meets the criteria being an indicator to measure intellectual performance. The age meets the criteria being an indicator to measure performance variable control. Return on equity meets being an indicator to measure financial performance. The result shows that intellectual performance has no effect on brand value. Brand value has no effect on financial performance. Lastly, intellectual has positive effect on financial performance.
Keywords: brand value, intellectual performance, financial performance
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