The Integration Model of Tourism Sectors and Creative Economy in Improving Competitive Power in Tanjung Jabung Barat Regency


This study aims at integrating the development model of the tourism sectors and creative economy to support each other in growing well in order to improve the competitiveness in Tanjung Jabung Barat Regency. Multi-criteria analysis (MCA) with tools on balance was used as the method of the study. The findings revealed that to develop the tourism sectors and creative economy, it needs to be clustered and focused on the main seed providing multiplier effects on other sectors. The tourism sectors included Fisherman Village, Water Front City and Rajo Muntialo Park with smalland medium-sized micro business having economic value that is the characteristic of Barat Tanjung Jabung Regency such liberika coffee, seafood processed and fish and shrimp crackers business. This clustering needs to be supported by government policy through regulations and working programs.



Keywords: tourism, creative economy, integration model, competitiveness, multicriteria analysis (MCA)

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