The Investment Decision Based on Student Finance-Education and Promotion, Mediated By Perception of Risk


This research is aimed to analyze the effect of student finance-education and promotion on investment decision, mediated by the perception of risk. The population of this research is students who are registered as investors on the University Investment Gallery in Medan and Aceh. The sampling technique was purposive sampling and retrieved 350 samples. Data analysis is Structural Equation Modeling (SEM) using AMOS software. Results of the study showed that students’ investment decisions are influenced significantly by promotion and perception of investment products, while finance-education is not able to significantly affect students’ investment decisions.



Keywords: finance-education, promotion, risk perception, investment decision, investment gallery

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