Supply-chain Analysis and Commodity Marketing of Chilli in Subosukowonosraten
Abstract
Typical characteristics of agricultural products cause the complexity of supply chain problems to increase. This research aims to analyse and map chain distribution and marketing of chilli in Subosukowonosraten. This research used descriptive quantitative research design. Data processing methods used Producer Share, Margin and Profit Margin Ratio (PMR). The results show that supply chain of chill consisted of four types of chilli: red chilli type A, red chili type B, green chilli pepper, and red chilli pepper. The biggest chilli selling centre in the region of Surakarta ex-residency is Legi market. The biggest suppliers were from Boyolali, Klaten, Wonogiri, Sukoharjo and Karanganyar. In addition, suppliers outside of Surakarta were from Lumajang, Mojokerto, Pemekasan, Sumenep, Pare, Madura, Banyuwangi. Distribution chain of chilli trading in the region of Surakarta ex-residency consisted of farmers, collectors, big traders, wholesalers, retailers, and final consumers spread across seven regions including Sragen Regency, Wonogiri, Karanganyar, Sukoharjo, Klaten and Boyolali. Based on the analysis of producer share, the mean of market share was very good seen from farmer’s side. Market margin at each level of business actor shows that the highest market margin for red pepper was at direct selling from farmers to final consumers by the mean of market margin was Rp 12.000,00. The highest marke margin for red bird’s eye chilli pepper commodity was Rp 9.000,00 through marketing channel from collectors to small traders. The mean of the highest market margin was at collector level by Rp 4.000/kg. The highest profit margin ratio was at collector level by 1.58.
Keywords: chain distribution, marketing
References
[1] Ayudha D. Prayoga, et al., Persaingan Usaha dan Hukum yang mengaturnya di Indonesia. Jakarta: ELIPS. 1999
[2] Berita Negara Republik Indonesia, No. 275, 2012, Peraturan Menteri Pertanian Republik Indonesia Nomor 15/Permentan/OT.140/3/2012. Diakses dari www.djpp. depkumham.go.id pada 15 Desember 2015
[3] Berita Negara Republik Indonesia, No. 276, 2012, Peraturan Menteri Pertanian Republik Indonesia Nomor 15/Permentan/OT.140/3/2012. Diakses dari www.djpp. depkumham.go.id pada 15 Desember 2015
[4] Braun, Joachim von & Tadesse,Getaw. 2012. Makroeconomic Impacts of Food Prices. Global Food Price Volatility and Spikes: An Overview of Cost, Causes, and Solutions. Diakses dari https://papers.ssrn.com pada 15 Desember 2015
[5] FAO, IFAD, IMF,OECD, UNCTAD, WFP, the World Bank, the WTO, IFPRI and the UN HLTF. 2011. Price Volatility in Food and Agriculture, Potential Developments and Impacts. Price Volatility in Food and Agricultural Markets: Policy Responses. Diakses dari http://www.corbey.nJogwanich,
[6] Juthathip & Park, Donghyun. 2009. Inflation in Developing Asia. Journal of Asian Economics 20: 507-518.Diakses dari www.sciencedirect.com pada 15 Desember 2015
[7] Giles H. Burgess, Jr, Industrial Organization (New Jersey:Prentice-Hall,Inc., Englewood Cliffs, 1989)
[8] Haan, JD., MS, Diaz (2016), Measuring Performance At The Supply Chain Level: The Role Of The Chain Director. Working Papers On Operations Management. Vol 7. No. 1
[9] Hasyim, A.I. 2003. Tataniaga Pertanian (Diktat Kuliah). Fakultas Pertanian Universitas Lampung. Bandar Lampung.
[10] Heizer., J. Render B. (2001), Operations Management, st. Prentice-Hall, Englewood Cliffs, NJ
[11] Jogwanich, Juthathip & Park, Donghyun. 2009. Inflation in Developing Asia. Journal of Asian Economics 20: 507-518. Diakses dari www.sciencedirect.com pada 15 Desember 2015
[12] Keely L. Croxton, Sebastián J. García-Dastugue, Douglas M. Lambert, Dale S. Rogers, (2001) ”The Supply Chain Management Processes”, The International Journal of Logistics Management, Vol. 12 Issue: 2, pp.13-36, https://doi.org/10.1108/ 09574090110806271
[13] Kurniati, Yanti dan Yanfitri. (2010). Dinamika Industri Manufaktur dan Respon Terhadap Siklus Bisnis. Buletin Ekonomi Moneter dan Perbankan, Oktober 2010, pp. 135-168, Jakarta
[14] Levy M., and Weitz A. Barton, 2004. Retailing Management, Fifth Edition, Mc Graw Hill, Irwin, New York. USA.
[15] Moshin, Asma & Zaman, Khalid. 2012. Distributional Effects of Rising Food Prices in Pakistan: Evidence from HIES 2001-02 and 2005-06 Survey. Economic Modelling 29: 1986-1995. Diakses dari www.sciencedirect.com pada 15 Desember 2015
[16] Praswati, A Nuryulia and Bayu Dian Aji, (2017). Identification of Distribution Channels To Create Sustainable Vegetables Prices. Indonesian Journal Of Sustainability Accounting and Management. Vol. 1 No. 2
[17] Priyono, Anjar (2008) Faktor Pendorong dan Penghambat Rantai Pasokan Ramah Lingkungan: Literatur Review. Jurnal Siasat Bisnis, Vol 12. No. 1
[18] Santoso, Teguh. 2011. Aplikasi Model GARCH pada Data Inflasi Bahan Makanan Indonesia Periode 2005.1-2010.6. Jurnal Organisasi dan Manajemen, Volume 7, Nomor 1: 38-52. Diakses dari http://www.lppm.ut.ac.id pada 15 Desember 2015
[19] Schiefer, Gerhard, (2002). ”Environmental control for process improvement and process efficiency in supply chain management - the case of the meat chain,” International Journal of Production Economics, Elsevier, vol. 78(2), pages 197-206, July.
[20] Siagian, Yolanda M., (2005). Aplikasi Supply Chain Management Dalam Dunia Bisnis. Jakarta: Grasindo
[21] Suryana, A., Sudi Mardianto, dan Mohamad Ikhsan (2001), ”Dinamika Kebijakan Perberasan Nasional: Sebuah Pengantar”, dalam Suryana, A. dan S. Mardianto (penyunting), Bunga Rampai Ekonomi Beras, Jakarta: LPEM -FEUI.
[22] William G. Shepherd, The Economics of Industrial Organization (New Jersey:PrenticeHall,1989)
[23] Yeboah, NE., Yi Feng, OS Daniel, NB Joseph., (2014) Agricultural Supply ChainRisk Identification – A Case Finding From Ghana. Journal of Management and Strategy. Vol. 5 No,2.
[24] Zee and Vorst, (2005). A Modelling Framework for Supply Chain Simulation: Opportunities for Improved Decision Making. A Journal Of The Decision Sciences Institute. Vol 36. Issue 1.
[25] Zulkifli, (2017) Assestment Supply Chain Performance and Risk of Agricultural Commodities In South Of Sulawesi. International Journal of Scientific Research and Management. Vol. 5 Issue 11.