Betawi Ornament for Interior Furniture in Efforts to Strengthen National Branding and Entreprenuership in Jakarta
Abstract
The study observes Betawi culture the wood material in order for it to be applied into furniture design, exposing the roles of traditional Betawi decorative styles. Most of the ornament decorations in Indonesia simply takes a basic shape and sticks it onto a certain product or media. The opportunity to develop it into a new variation with a touch of design on the furniture product is highly possible to be realized. The market of furniture industry in Indonesia, especially Jakarta, never dies. With that fact on our mind, efforts should be made in developing designs with Betawi ornaments, therefore it will be able to promote economic development by the means of additional employment. To address this purpose, the methods used in this study are content analysis, observations, interview, and experimental design, proposed by social, cultural and psychological approaches. The results of this analysis showed it is a worthy attempt to improve the potential of the furniture industry in general, and wooden industry in particular by developing the Betawi ornament designs on furniture. These Betawi ornament designs would most likely by manual carvings, which will ultimately lead to an increase in need of human resources. With empowerment in the field of wooden furniture industry based on the decorative design of Betawi ornament, it is expected to help the economy and entrepreneurship in our country also the national branding as well.
Keywords: Betawi, culture, furniture, branding, entrepreneurship
References
[1] Azrul, Azwar, Joedo Prihartono. (2000) Metodologi Penelitian, Jakarta: PT Binarupa Aksara.
[2] Buchori, Ahmad. (2015). Saatnya Kembangin Budaya Betawi. Retrieved on 19 Sept 2016 from http://www.Betawitoday.com
[3] Chaer, Abdul. (2012) Folkor Betawi: Kebudayaan dan Kehidupan Orang Betawi, Jakarta: Masup Jakarta, Depok.
[4] Dinamayasari. (2016). “Exploring the Readiness of Betawi Cultural Village? as a Sustainable Cultural Tourism Destination in Jakarta. ”Asia Tourism Forum 2016 – The 12th Biennial Conference of Hospitality and Tourism Industry in Asia(ATF-16). 89-94:90.
[5] Gartner, W. B. & S. Birley (2002). ”Introduction to the special issue on qualitative methods in entrepreneurship research.” Journal of Business Venturing 17(5): 387- 395.
[6] Hasanah, Ani. (2013). Betawi Traditional House. Retrieve from http://www.en.voi. co.id/
[7] Kusumawardhani, A. & McCarthy, G. (2013). “Innovation in small and medium-sized wood-furniture rms in Central Java, Indonesia”. International Conference on Managing the Asian Century 2013, Singapore.
[8] Marschan-Piekkari, R. & C. L. Welch (2004). Qualitative research methods in international business: the state of the art. Handbook of Qualitative Research Methods for International Business. R. Marschan-Piekkari and C. L. Welch. Cheltenham, Edward Elgar
[9] Ministry of Trade of the Republic of Indonesia (2008). Indonesian furniture: creativity in wood. Jakarta
[10] Nikolenko. Nadezhda. (2013). ”Ornament as a Symbol of Intercultural Communication.” Middle-East Journal of Scientific Research, 17(4): 444-454. Article Journal.
[11] Peraturan Daerah Provinsi DKI Jakarta. (2005. no.3). Perkampungan Budaya Betawi Situ Babakan ?
[12] Ratu Arum. (2012). Liyan Dalam Arsitetktur Betawi: Studi Kasus pada Rumah Betawi Ora di Tangerang Selatan, Tesis Universitas Indonesia, Depok 2012
[13] Saidi, R. (2000). Orang Betawi dan Modernisasi Jakarta, Jakarta: LSIP.
[14] Sudrajat, Ati Waliati. (2001). Masyarakat Betawi Pesisir di Jakarta Utara: Studi Kasus Perubahan Fungsi Ruang Pada Rumah Tradisional Betawi, Tesis Universitas Indonesia, Depok 2001
[15] Seni Rupa (Sept, 2016) retrieve from http://lembagakebudayaanbetawi.com/ artikel/senibudaya/senirupa
[16] Tjahyono, Gunawan. (2003) “Reviving The Tradition: The Case of Setu Babakan, Indonesia”. TDSR. Volume XV, pg 66. Article Journal.
[17] Zhang Xiaomeng. Kathryn M.Bartol. (2010). “Linking Empowering Leadership and Employee Creativity: The Influence of Psychological Empowerment, Instrincsic Motivation, and Creative Engagement”. Journal of Academy of Management. 11: 107- 128. Article Journal.