Betawi Ornament for Interior Furniture in Efforts to Strengthen National Branding and Entreprenuership in Jakarta
The study observes Betawi culture the wood material in order for it to be applied into furniture design, exposing the roles of traditional Betawi decorative styles. Most of the ornament decorations in Indonesia simply takes a basic shape and sticks it onto a certain product or media. The opportunity to develop it into a new variation with a touch of design on the furniture product is highly possible to be realized. The market of furniture industry in Indonesia, especially Jakarta, never dies. With that fact on our mind, efforts should be made in developing designs with Betawi ornaments, therefore it will be able to promote economic development by the means of additional employment. To address this purpose, the methods used in this study are content analysis, observations, interview, and experimental design, proposed by social, cultural and psychological approaches. The results of this analysis showed it is a worthy attempt to improve the potential of the furniture industry in general, and wooden industry in particular by developing the Betawi ornament designs on furniture. These Betawi ornament designs would most likely by manual carvings, which will ultimately lead to an increase in need of human resources. With empowerment in the field of wooden furniture industry based on the decorative design of Betawi ornament, it is expected to help the economy and entrepreneurship in our country also the national branding as well.
Keywords: Betawi, culture, furniture, branding, entrepreneurship
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