Inspiring Entrepreneurship through Creative Thinking
Abstract
Considered a critical trait for entrepreneurs, creative thinking is a skill that can be learned and thus taught. Whereas, the role of creativity in entrepreneurship is undisputed and has been established by numerous studies within management literature, its fostering has become pivotal within entrepreneurial education. However, and despite those findings, business—and specifically entrepreneurship education programs (in France)—have not yet satisfactorily managed to introduce creativity into the entrepreneurship curriculum, not to mention give it the central role it deserves. In order to stimulate the entrepreneurial intention and ingenuity among business students, it is argued that creativity training should be included within entrepreneurial education programs, and specifically real-life business cases are explored as a means to do so.
Keywords: creativity, entrepreneurship, education
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