Conceptualizing the Relationships among the Strategic Orientations, Cultural Intelligence, International Diversification and Performance of Firms

Abstract

In today’s globalized world, where firms are expanding internationally across different regions and countries, it is important to understand the drivers of this international expansion. To better understand this expansion, this article conceptualizes and explores the firm’s strategic orientations and cultural intelligence (CQ) as drivers and international diversification and firm performance as outcomes. The strategic orientations explored are international entrepreneurial orientation (IEO), international market orientation (IMO) and learning orientation (LO). Cultural intelligence (CQ), which is a part of the concept of intercultural competence is also conceptualized and explored. International diversification is conceptualized as the geographical expansion of the firm, while firm performance is conceptualized as both strategic and financial. The article concludes with a discussion on the contributions, the theoretical and practical implications of the developed propositions and directions for future research.


 


 


Keywords: cultural intelligence, strategic orientations, international diversification, firm performance, entrepreneurship

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