This study aims to describe four symbolic investment strategies used by Ayu Utami, namely: 1) a distinction strategy, 2) language games, 3) the replacement of doxa and specific legitimacy. This research uses a qualitative method by adopting Bourdieu’s meta-sociology approach with the data collection techniques of media research and documentation. The results of the study show that: 1) language distortion is performed by using rationality logic, especially regarding sexuality, 2) the game language uses a typical critical, 3) the fighting to doxa includes: the patriarchy of phalocentrism, religion, morals, militarism, and postmodernism, and 4) legitimacy obtained by the dominant, popular, and global writers.
Keywords: distinction strategy, doxa, language games