Woman Language in a Political Campaign for the Region General Election: Khofifah Indar Parawansa
Abstract
Based on the campaign speech of a candidate for governor of East Java, a woman namely Khofifah Indar Parawansa, 3 important features related to the language emerged. First, masculine language dominates the selection of words and expressions in the delivery of aims and intentions. Second, the masculinization of language usage in Khofifah’s campaign speech represents her as an intelligent, courageous, and brave character. Third, the masculine aspect of language usage breaks down the feminine tradition that has been recognized as a female stereotype. Surprisingly, the general public is still very comfortable with the stereotypization tradition of female femininity, including in terms of language.
Keywords: campaign speeches, election, women’s language
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