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Depusoy, J. L., Del Rosario, C. A., & Mercado, J. (2018). Evaluating the Effectiveness of Marketing Mix Used By Transport Network Vehicle Services. KnE Social Sciences, 3(6), 254–263. https://doi.org/10.18502/kss.v3i6.2384

https://doi.org/10.18502/kss.v3i6.2384

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authors

  • J L Depusoy
    No author data available.
  • C A Del Rosario
    No author data available.
  • J Mercado
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Published Date

  • Jun 4, 2018

Evaluating the Effectiveness of Marketing Mix Used By Transport Network Vehicle Services

KnE Social Sciences / 4th International Research Conference on Higher Education / Pages 254–263

Abstract

This research assessed the level of effectiveness of the 4Ps or the marketing mix employed by Grab Car using the Four Ps of Marketing—Price, Place, Promotion, and to identify if Grab Car really is living up to the expectations of the riding public in the NCR. Findings may have shown that passengers are satisfied with the services provided by Grab Car, focusing on the concerns of the commuters can still be used by Grab and other Transport Network Vehicle Services in improving their marketing strategies.


Keywords: Grab Car, Marketing Mix, Marketing Strategies, Transport Network Vehicle Services

References
[1] Cayabyab, M. J. Number of Uber, Grab Vehicles Shocks LTFRB. Retrieved from http: //newsinfo.inquirer.net/919650/number-of-uber-grab-vehicles-shocks-ltfrb. August 15, 2017


[2] American Marketing Association. About AMA. Retrieved from www.ama.org: https: //www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx. January 2017