Evaluating the Effectiveness of Marketing Mix Used By Transport Network Vehicle Services
DOI:
https://doi.org/10.18502/kss.v3i6.2384Abstract
This research assessed the level of effectiveness of the 4Ps or the marketing mix employed by Grab Car using the Four Ps of Marketing—Price, Place, Promotion, and to identify if Grab Car really is living up to the expectations of the riding public in the NCR. Findings may have shown that passengers are satisfied with the services provided by Grab Car, focusing on the concerns of the commuters can still be used by Grab and other Transport Network Vehicle Services in improving their marketing strategies.
Keywords: Grab Car, Marketing Mix, Marketing Strategies, Transport Network Vehicle Services
References
Cayabyab, M. J. Number of Uber, Grab Vehicles Shocks LTFRB. Retrieved from http: //newsinfo.inquirer.net/919650/number-of-uber-grab-vehicles-shocks-ltfrb. August 15, 2017
American Marketing Association. About AMA. Retrieved from www.ama.org: https: //www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx. January 2017
