Krayan Heart of Borneo: Indonesian Potential Tourism Destination Enjoyed by Malaysia
Abstract
District Krayan is part of Nunukan regency in North Borneo. Krayan has the potential of a tourist destination to feature natural areas of Nunukan. However, due to the ease of access to and from Malaysia, as a result the area is more dependent on Malaysia than Indonesia. To identify the potential of tourism (attractions, accessibility, and amenity) and tourist development in the District Krayan, Nunukan, North Kalimantan, Indonesia. Primary data is taken from interviews and field observations. While secondary data taken from various documents. The analysis of data using qualitative descriptive exploratory Ansoff Model or Product-Market Growth Matrix. The Research location is Krayan districts of Nunukan Regency, North Kalimantan Province. Krayan, pressured by Malaysia, is ignored by Indonesia. Using Ansoff Model, other than through tourism product development and market development, the importance is implementing the diversification strategy against a variety of interesting potential tourism development that can be used to increase the attractiveness, for example, the location of salt mine on the mountain, Krayan Border, Adan Rice, and other natural potential. The development of tourism is not maximized due to the lack of adequate infrastructure, including the availability of amenities such as hotels and restaurants. As for human resources, with unique characteristics they have huge potential to be developed. Evidenced by the emergence of local traditional council concerning tourism. Unfortunately, Krayan is promoted as Malaysia’s tourist destination, however it is not impossible for Indonesia to take more care of the potential tourist attraction in the borders.
Keywords: Ansoff model, Diversification, Krayan, Tourism potential
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