Does Halal Tourism Enhance Tourist Satisfaction in Yogyakarta?
DOI:
https://doi.org/10.18502/kss.v10i17.19318Keywords:
halal tourism, tourist contentment, halal food, halal tourist accommodationAbstract
Global Muslim tourism has seen significant growth, prompting the development of halal tourism as a flagship initiative. Halal tourism refers to travel services to meet the needs of Muslim tourists, including appropriate facilities and religious accommodations. This study aims to examine the effect of various halal tourism attributes on tourist satisfaction in Taman Sari, Yogyakarta. A quantitative approach was employed to support governmental efforts in enhancing halal tourism in the city. Primary data were collected through questionnaires distributed to 400 respondents. The dependent variable is tourist satisfaction, while the independent variables include worship facilities, halal food, halal-friendly accommodation, Islamic morality, and tourist loyalty. A Likert scale was used to measure responses. The analysis employed Multiple Regression Statistics (MRS) using Ordinary Least Square (OLS), with all the validity, reliability, and classical assumption tests meeting the requirements The results indicate that worship facilities (0.228**), halal food (0.182**), halal-friendly accommodation (0.192**), and Islamic morality (0.244**) all have a positive and significant effect on tourist satisfaction. However, tourist loyalty did not show a significant effect. These findings suhhest that improving halal tourism facilities and services can effectively increase tourist satisfaction and attraction in Yogyakarta.
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