Driving Youth Investment in Retail Green Sukuk: The Role of Environmental Knowledge and Green Lifestyles

Authors

  • Ida Syafrida Department of Accounting, Jakarta State Polytechnic, Jl. Prof Dr. G.A. Siwabessy, Kampus UI Depok, West Java, 16425 https://orcid.org/0000-0003-3218-2956
  • Bambang Waluyo Department of Accounting, Jakarta State Polytechnic, Jl. Prof Dr. G.A. Siwabessy, Kampus UI Depok, West Java, 16425
  • Indianik Aminah Department of Accounting, Jakarta State Polytechnic, Jl. Prof Dr. G.A. Siwabessy, Kampus UI Depok, West Java, 16425
  • Alinda Saskia Yugisthalia Department of Accounting, Jakarta State Polytechnic, Jl. Prof Dr. G.A. Siwabessy, Kampus UI Depok, West Java, 16425
  • Taufik Awaludin Undergraduate Faculty of Management, Pamulang University, Jl Surya Kencana No.1, South Tangerang, Banten, 15417
  • Enny Savitri Undergraduate Faculty of Management, Pamulang University, Jl Surya Kencana No.1, South Tangerang, Banten, 15417

DOI:

https://doi.org/10.18502/kss.v10i17.19316

Keywords:

environmental knowledge, green lifestyle, green investment intention, sustainable investment intention, retail green sukuk

Abstract

Green sukuk currently account for only 29.9% of total global green sukuk emissions issued by the Indonesian government, indicating a lower participation rate from domestic investors compared to international ones. To increase domestic interest, the government should expand Retail Green Sukuk offerings and focus on targeting younger generations. This study aims to identify key preferences and environmental awareness factors influencing the investment intentions of young Indonesians, specifically Generations Y and Z, who currently dominate the national capital market. Primary data were collected through questionnaires distributed to 395 respondents in the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas. The study employed descriptive analysis, factor analysis, and mean analysis. The results reveal that the main determinants of investment intention in Retail Green Sukuk among young people are: green investment intention (3.328), green lifestyle (3.295), sustainable investment intention (3.215), and environmental knowledge (3.187). The leading sub-factor in green investment interest is the perception that green investment products have a smaller negative environmental impact. In addition, respondents showed a strong preference for green investment sector projects related to sustainable natural resource management and waste-to- energy initiatives. The findings suggest that the Indonesian government should improve environmental literacy among the younger generation to foster greater awareness and drive interest in investing in Retail Green Sukuk.

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Published

2025-08-08

How to Cite

Syafrida, I., Waluyo, B., Aminah, I., Yugisthalia, A. S., Awaludin, T., & Savitri, E. (2025). Driving Youth Investment in Retail Green Sukuk: The Role of Environmental Knowledge and Green Lifestyles. KnE Social Sciences, 10(17), 62–78. https://doi.org/10.18502/kss.v10i17.19316

Issue

Vol. 10 No. 17 (2025): The 6th International Conference on Technology, Education, and Social Science (6th ICTESS): Education and Social Science

Section

Articles

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Copyright (c) 2025 Ida Syafrida, Bambang Waluyo, Indianik Aminah, Alinda Saskia Yugisthalia, Taufik Awaludin, Enny Savitri

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This work is licensed under a Creative Commons Attribution 4.0 International License.