The Influence of Green Perceived Value and Green Perceived Risk Perceptions on the Green Product Purchase Intention

Authors

  • T S Dhewi
  • I Wayan Jaman Adi Putra
  • Soeharto .
  • H D Wahyudi

DOI:

https://doi.org/10.18502/kss.v3i3.1899

Abstract

The purpose of this study is to acquire the influence of green perceived value and green perceived risk perceptions on the green products purchase intention. The study used three basic concepts of green marketing:the perception of green perceived value, the perception ofgreen perceived risk and interest in purchasing green products. The object of this study was the LCGC car (low cost green car) product which is considered as the economical and environmental friendly (green) car. LCGC car launching was one of the government’s effort to encourage automakers to make more environmentally friendly products. The survey of the research was conducted by using questionnaire to see the respondents’ views about green marketing. The empirical results showed that the perception of green values was positively correlated to theinterestin purchasing green products. Meanwhile, the perception of green perceived risk was negatively correlated to the interest inpurchasing green products.

References

Bockman, S., Razzouk, N. Y., & Sirotnik, B. (2009). Going green–from left to center stage: An empirical perspective. Journal of American Academy of Business. Vol.14, No. 2, pp 8-17

Chang, H.H. and Chen, S.W. 2008. The impact of online store environment cues on purchase intention: trust and perceived risk as a mediator. Online Informati on Review. Vol. 32, No. 6, pp. 818-841

Chen, Yu-Shan and Ching-Hsun Chang. 2013. Towards green trust: The influences of green perceived quality, green perceived risk, and green satisfaction. Management Decision, Vol. 51 Iss: 1, pp.63 - 82

Cooper, D. and Schindler, P.S. 2006. Business Research Methods, 9

Dobers, P., Strannegard, L., & Wolff, R. 2000. Union-Jacking the research agenda. A study of the frontstage and backstage of Business Strategy and the Environment 1992-1998. Business Strategy and the Environment, 9(1), 49.

Ferraro, P. J. 2009. Counterfactual thinking and impact evaluation in environmental policy. New Directions for Evaluation. No. 122, pp. 75-84.

Grimmer, M., & Woolley, M. 2014. Green marketing messages and consumers’ purchase intentions: Promoting personal versus environmental benefits. Journal of Marketing Communications. Vol. 20, No. 4, pp. 231-250.

Hair, J.F.; Black, W.C.; Babin, B.J.; Anderson, R.E.; and Tatham, R.L. 2006. Multivariate Data Analysis, 6

Kärnä, J., Hansen, E., & Juslin, H. 2003. Social responsibility in environmental marketing planning. European Journal of Marketing, 37(5/6), 848-871.

Koehn, D. 2003. The nature of and conditions for online trust. Journal of Business Ethics. Vol. 43, No. 1, pp. 3-19

Lee, K. 2008. Opportunities for green marketing: young consumers. Marketing intelligence & planning, 26(6), 573-586.

Netemeyer, R.G., Maxham, J.G. and Pullig, C. 2005. Conflicts in the work-family interface: links to job stress, customer service employee performance, and customer purchase intent. Journal of Marketing. Vol. 69, No. 2, pp. 130-143.

Patterson, P. G., & Spreng, R. A. (1997). Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: an empirical examination. International Journal of service Industry management, 8(5), 414-434.

Crane, A &.Peattie, K. 2005. Green marketing: legend, myth, farce or prophesy?. Qualitative Market Research: An International Journal. Vol. 8 No. 4, pp.357 - 370

Peter, J.P. and Ryan, M.J. 1976. An investigation of perceived risk at the brand level. Journal of Marketing Research. Vol. 13, No. 2, pp. 184-189

Saha, M., & Darnton, G. 2005. Green Companies or Green Con−panies: Are Companies Really Green, or Are They Pretending to Be?. Business and Society Review, 110(2), 117-157.

Steenkamp, J. B. E., & Geyskens, I. 2006. How country characteristics affect the perceived value of web sites. Journal of marketing. Vol. 70, No. 3, pp. 136-150.

Suki, Norazah Mohd. 2013. Young consumer ecological behaviour: The effects of environmental knowledge, healthy food, and healthy way of life with the moderation of gender and age. Management of Environmental Quality: An International Journal, Volume 24, Number 6, 2013, pp. 726-737(12)

Sweeney, J.C., Soutar, G.N. and Johnson, L.W. 1999. The role of perceived risk in the quality value relationship: a study in a retail environment. Journal of Retailing. Vol. 75, No. 1, pp. 77-105.

Downloads

Published

2018-04-23

How to Cite

Dhewi, T. S., Adi Putra, I. W. J., ., S., & Wahyudi, H. D. (2018). The Influence of Green Perceived Value and Green Perceived Risk Perceptions on the Green Product Purchase Intention. KnE Social Sciences, 3(3), 411–425. https://doi.org/10.18502/kss.v3i3.1899