The Role of Technology Acceptance Model on Impulsive Buying

Authors

  • Hanifa Maulani Ramadhan Business Administration Department, University Brawijaya, Malang
  • Syifa Kayla Adriansyahla Business Administration Department, University Brawijaya, Malang
  • Aulia Bening Sufiah Business Administration Department, University Brawijaya, Malang
  • Elysia Nur Kholifah Business Administration Department, University Brawijaya, Malang
  • Muhammad Zaqi Alhakim Business Administration Department, University Brawijaya, Malang
  • Retno Icca Istiqomah Business Administration Department, University Brawijaya, Malang

DOI:

https://doi.org/10.18502/kss.v10i13.18972

Keywords:

e-commerce, impulsive buying, TAM theory

Abstract

The use of e-commerce and PayLater features has grown rapidly in Indonesia, particularly in Malang, a student-centered city where many young consumers rely on these platforms for daily transactions. However, this convenience comes with risks, most notably impulsive buying behavior that may negatively impact financial well-being. This research examines the influence of Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention to Use, and Actual Use of the System on impulsive buying behavior among PayLater users in Malang. Employing a quantitative approach with an associative causal design, data were collected through surveys and analyzed using multiple linear regression. The F-test results indicate that the independent variables significantly influence impulsive buying behavior, while the T-test illustrates the individual effects of each variable. This study enhances our understanding of how the Technology Acceptance Model (TAM) relates to impulsive buying behavior and provides insights for developing strategies to mitigate impulsivity and support the sustainable growth of e-commerce.

References

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Published

2025-06-25

How to Cite

Ramadhan, H. M., Adriansyahla, S. K., Sufiah, A. B., Kholifah, E. N., Alhakim, M. Z., & Istiqomah, R. I. (2025). The Role of Technology Acceptance Model on Impulsive Buying. KnE Social Sciences, 10(13), 369–378. https://doi.org/10.18502/kss.v10i13.18972

Issue

Vol. 10 No. 13 (2025): Brawijaya International Conference on Business Administration, Taxation, and Tourism (BICBATT 2024)

Section

Articles

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Copyright (c) 2025 Hanifa Maulani Ramadhan, Syifa Kayla Adriansyahla, Aulia Bening Sufiah, Elysia Nur Kholifah, Muhammad Zaqi Alhakim, Retno Icca Istiqomah

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This work is licensed under a Creative Commons Attribution 4.0 International License.