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Permana, A. H., Hidayah, A. N., Panjawa, J. L., Arzyyanti, R. N., & Purboyo, W. T. (2024). Identification of The Dimensions of Factory Outlets Viability in Yogyakarta. KnE Social Sciences, 9(14), 678–690. https://doi.org/10.18502/kss.v9i14.16137

https://doi.org/10.18502/kss.v9i14.16137

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authors

  • Aji Herda Permana

    Aji Herda Permana

    Tidar University
  • Atika Nur Hidayah

    Atika Nur Hidayah

    Tidar University
  • Jihad Lukis Panjawa

    Jihad Lukis Panjawa

    Tidar University
  • Rohmah Nur Arzyyanti

    Rohmah Nur Arzyyanti

    Tidar University
  • Wahyu Tri Purboyo

    Wahyu Tri Purboyo

    Tidar University

Published Date

  • May 3, 2024

Identification of The Dimensions of Factory Outlets Viability in Yogyakarta

KnE Social Sciences / 8th Sriwijaya Economics, Accounting, and Business Conference (8th SEABC 2023) / Pages 678–690

Abstract

Factory outlets are known for providing affordable designer clothing and clothing of a higher caliber. Quick corporate growth and fierce rivalry among competitors impact a company’s capacity to remain viable. This study investigated the roles that product quality, pricing, and marketing play in maintaining the viability of the factory outlet industry. According to the study’s findings, dimensions such as product quality, pricing, and promotions all impact a factory outlet’s ability to remain viable in the long run. To enhance sales of factory outlet items, product quality, pricing, and sales promotion are the key determinants in capturing the hearts of customers. Every business must rapidly decide on its price to advertise a good product or service. Additionally, it encourages factory outlets in Yogyakarta to enhance their capacities and plans to ensure their long-term viability.


Keywords: factory outlet, marketing strategy, viability, Yogyakarta

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