Determinants of Investment Intentions in Millennial Generation
DOI:
https://doi.org/10.18502/kss.v9i14.16117Abstract
Investment intention is inseparable from the information and literacy obtained so that it creates a perception because investing, in addition to generating returns, will also raise risks. For this reason, this study aims to look at the determinants of investment intention in the millennial generation. The related factors selected were financial literacy and risk perception. This research was conducted using a survey method through an online questionnaire. The sample in this study is the millennial generation with at least one type of investment (gold, stocks, bonds, savings, mutual funds, time deposits, forex, crypto assets, property, and others). Data were analyzed using regression analysis. The results of the study show that risk perception and financial literacy have a significant effect on investment intention.
Keywords: investment intention, millennial generation, financial literacy, risk perception
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