Potential Sector Mapping for MSMEs in Magelang City Related to Insurtech Needs

Abstract

Technological developments in Indonesia continue to increase. This is followed by an increase in the level of insurance literacy. Digital-based insurance or InsurTech is the use of insurance products offered online. It is expected that the development of MSMEs in Magelang City will have the convenience of buying insurance products as an asset safeguarding investment in the event of an unexpected accident. The purpose of this study is to identify the potential of the MSMEs sector, identify related legal InsurTech services that can be accessed by MSMEs, and provide an important overview of InsurTech for safeguarding assets as a supporter of MSMEs sustainability in Magelang City. The study was carried out descriptively and supported by secondary data in the form of the number of MSMEs, MSMEs workers, and turnover. Data analysis was done using the Location Quotient method. The findings of the study show that the City of Magelang consists of four MSMEs sectors, namely, services, trade, agriculture, and production/non-agriculture. The study is divided into three regions with different base sectors. The northern region of the base sector included services, agriculture, and production/non-agriculture. Services and trade are the basic sectors in the central region, while the southern region has trade and production/non-agricultural base sectors. The results of the InsurTech mapping study show that there are four insurance services registered with the OJK including Qoala, Yuk Takaful, Cermati, and Pasar Polis. MSMEs sustainability can occur after the mapping of potential MSMEs and InsurTech sectors has been identified.


Keywords: insurtech, MSMEs, location quotient, labor, turnover

References
[1] Smartivist. Dampak Revolusi Industri 4.0 dan Society 5.0 Menciptakan Kesempatan Baru bagi Indonesia.

[2] Era Digital, Kemajuan Teknologi Telah Mempengaruhi Gaya Hidup dan Pola Pikir Masyarakat. DPPKBPPPA Pontianak.

[3] Infografis Hasil Survei Nasional Literasi dan Inklusi Keuangan Tahun 2022. Otoritas Jasa Keuangan.

[4] Budiarta K, Ginting SO, Simarmata J. Penduduk Tengah Tahun di Kota Magelang ( Jiwa). Badan Pusat Statistik; 2022.

[5] Aminy A. Analisis Peran Umkm dalam Perekonomian Jawa Timur. Media Mahardhika. 2022;20(2):322–330.

[6] Sedyastuti K. Analisis Pemberdayaan UMKM dan Peningkatan Daya Saing Dalam Kancah Pasar Global. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia. 2018;2:117–127. https://doi.org/10.31842/jurnal-inobis.v2i1.65

[7] Alkahfi MA, Aslami N. Pengaruh Strategi Pemasaran Asuransi Mikro terhadap Kesejahteraan UMKM di Indonesia. VISA: Journal of Vision and Ideas. 2021;2(1):26– 38.

[8] Arsyad L. Pengantar Perencanaan dan Pembangunan Ekonomi Daerah. Yogyakarta: BBFE; 1999.

[9] Sarfiah S, Atmaja H, Verawati D. UMKM Sebagai Pilar Membangun Ekonomi Bangsa [Riset Ekonomi Pembangunan]. Jurnal REP. 2019;4(2):1–189.

[10] Abdillah K. Pengaruh Digitalisasi dan Variabel-Variabel Ekonomi Terhadap Pertumbuhan Ekonomi di Asia. Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo. 2023;9(1):17–27.

[11] Permana T, Puspitaningsih A. Studi Ekonomi Digital Di Indonesia. Jurnal Simki Economic. 2021;4(2):161–170.

[12] Zuhannisa MR, Baroroh DK. Pemetaan Sektor Basis Umkm Kota Yogyakarta Dengan Pendekatan Location Quotient (LQ). Kaizen : Management Systems & Industrial Engineering Journal. 2022;5(1):1–7.

[13] Pamujiningtyas K. Pentingnya Asuransi untuk Melindungi Bisnis UMKM.

[14] Samosir SL. Manfaat Asuransi Bagi UMKM, Bisa Atasi Kerugian Akibat Kebakaran hingga Gempa Bumi.