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Ningrum, I. K., Skenoma, Y. P., Lukiyanto, K., Ruspitasari, W. D., & Kusuma, Y. B. (2024). Digital Economic Transactions in Online Purchase: A Study on Social Media Accounts. KnE Social Sciences, 9(10), 140–147. https://doi.org/10.18502/kss.v9i10.15719

https://doi.org/10.18502/kss.v9i10.15719

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authors

  • Ifa Khoiria Ningrum

    Ifa Khoiria Ningrum

    Master of Law in Sharia Economics Program, Sharia Economic Law and Adab Faculty, Universitas Nahdlatul Ulama Sunan Giri, Bojonegoro, Indonesia
  • Yudha Prosto Skenoma

    Yudha Prosto Skenoma

    Researcher APMAI Surabaya, Surabaya, Indonesia
  • Kukuh Lukiyanto

    Kukuh Lukiyanto

    Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusan tara University, Jakarta, Indonesia
    https://orcid.org/0000-0002-8204-5506
  • Widi Dewi Ruspitasari

    Widi Dewi Ruspitasari

    Institut Teknologi dan Bisnis Asia Malang, Malang, Indonesia
  • Yoseph Benny Kusuma

    Yoseph Benny Kusuma

    Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusan tara University, Jakarta, Indonesia

Published Date

  • Mar 22, 2024

Digital Economic Transactions in Online Purchase: A Study on Social Media Accounts

KnE Social Sciences / International Conference on Engineering Management and Sustainable Innovative Technology (ICEMSIT) / Pages 140–147

Abstract

Indonesia has great potential for development in the digital economy, but the behavior of social media users has not yet had an impact on it. The purpose of this study was to explore the behavior of social media users in conducting digital economic transactions. The methodusedwasdescriptive qualitative, with eight subjects selected by purposive sampling by prioritizing the credibility of the informant. The results showed that the development of the digital economy was supported by existing technological developments. However, the behavior of social media users is still diverse, some have a positive influence, and some have a negative influence, so there is a need for government intervention in providing a platform, direction, and also supervision in conducting digital translation. Wider public awareness is also needed to improve the digital economy in a more positive direction.


Keywords: digital economy, social media, user behavior, transactions

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