Policy Advocacy Communication Model for Preventing Smoking Among Teenagers in Bener Meriah Regency School Environment


The issue of smoking is becoming progressively genuine, both for dynamic smokers and individuals around them who don’t smoke (detached smokers). The cause of smoking among youngsters is expanding, due to the expanding concentration of publicizing, particularly portraying smoking as cool, and cheap cost of cigarettes. Cross-sector participation in dealing with KTR in schools is vital since execution is way better with cross-sector commitment and participation. The resultant information is considered to be exceptionally compelling and critical in changing students’ states of mind and practices regarding the threats of smoking, that is to say that, there is a relationship between information and early adolescents’ activities concerning KTR approaches in junior high schools. The method used in the study is in-depth interviews. Results show that companions have the most significant influence on pre-adult smoking behavior compared to mass media and peers. A few of the deterrents that exist within the bureaucratic structure, division of specialists, and extraordinary controls in a few schools in Bener Meriah have not been completely shaped, agreeing to Qanun number 1 of 2018 with respect to non-smoking zones in schools that still need to be moved forward. The study recommends more studies to be conducted on high-school students or young people who don’t go to school since their level of autonomy and social designs are distinctive from those that are in universities and colleges.

Keywords: advocacy communication, policy, school, non-smoking area (KTR)

[19] Guidance UC. COMMUNICATIONS AND ADVOCACY. 2021. pp. 1–14.

[20] Park C, Lee J. Stakeholder framing, communicative interaction, and policy legitimacy: anti-smoking policy in South Korea. Policy Sci. 2020;53(4):637–65.

[21] “Badan Pusat Statistik Kabupaten Bener Meriah,” 2020.

[22] Edyansyah T, Ahyar J. Pengaruh Faktor Persepsi dan Sikap Konsumen Terhadap Keputusan Pembelian Rokok Mild di Kecamatan Banda Sakti Kota Lhokseumawe. J. Visioner Strateg. 2021;10(1):69–78.

[23] Ulfa AS, Damayanti R. “Advokasi Penerapan Kawasan Tanpa Rokok di Sekolah,” Perilaku dan Promosi Kesehat. Indones. J. Heal. Promot. Behav. 2021;3(2):129.

[24] Marchel YA. Implementasi Kawasan Tanpa Rokok Sebagai Pencegahan Merokok Pada Remaja Awal. J. PROMKES. 2019;7(2):144.

[25] Trisnowati H, Marlinawati U. Monitoring Kepatuhan Peraturan Kawasan Tanpa Rokok di Lingkungan Sekolah Kota Yogyakarta. 2020;14(1):6–14.

[26] Park M. How Smoking Advocates are Connected Online: An Examination of Online Social Relationships Supporting Smoking Behaviors. J Health Commun. 2020;25(1):82–90.

[27] Byron MJ, Cohen JE, Frattaroli S, Gittelsohn J, Drope JM, Jernigan DH. Implementing smoke-free policies in low- and middle-income countries: A brief review and research agenda. Tob Induc Dis. 2019 Aug;17(August):60.

[28] Yadav M, Joshi Y, Rahman Z. Mobile Social Media: The New Hybrid Element of Digital Marketing Communications. Procedia Soc Behav Sci. 2015;189:335–43.

[29] von Malmborg F. Combining the advocacy coalition framework and argumentative discourse analysis: the case of the ‘energy efficiency first’ principle in EU energy and climate policy. Polit Policy. 2023;51(2):222–41.

[30] Latkin C, Dayton L, Coyle C, Yi G, Lee D, Winiker A. The Relationship between Social Norms. Avoidance, Future Orientation, and Willingness to Engage in Climate Change Advocacy Communications; 2021.

[31] O’Donovan KT. Does the Narrative Policy Framework Apply to Local Policy Issues? Polit Policy. 2018;46(4):532–70.

[32] Chang KT, Koebele EA. What Drives Coalitions’ Narrative Strategy? Exploring Policy Narratives around School Choice. Polit Policy. 2020;48(4):618–57.

[33] Vraga EK, Jacobsen KH. Strategies for Effective Health Communication during the Coronavirus Pandemic and Future Emerging Infectious Disease Events. World Med Health Policy. 2020;12(3):233–41.

[34] Jager KJ, Kovesdy C, Langham R, Rosenberg M, Jha V, Zoccali C. A single number for advocacy and communication-worldwide more than 850 million individuals have kidney diseases. Nephrol Dial Transplant. 2019 Nov;34(11):1803–5.

[35] K. G. Wilkins, “Advocacy Communication,” 2021.

[36] O. O. Adejumo, S. A. Asongu, and A. V. Adejumo, “Education enrolment rate vs employment rate: Implications for sustainable human capital development in Nigeria,” Int. J. Educ. Dev., vol. 83, no. March 2020, p. 102385, 2021, https://doi.org/10.1016/j.ijedudev.2021.102385.