The Influence of Characteristic Strengths on Nature Relatedness in Generation Z
DOI:
https://doi.org/10.18502/kss.v9i5.15168Abstract
The many environmental problems, issues, and natural disasters make Generation Z feel compelled to carry out activities that reflect environmental concerns. One cannot be moved to carry out these noble activities voluntarily if one’s characteristics do not refer to positive characteristics. Various factors, including individual characteristics, influence a person’s tendency to engage in environmentally friendly activities. This research aims to see the relationship between characteristic strengths and nature relatedness, especially in Generation Z. This study used a quantitative method, with 301 generations Z subjects born in 1997–2012 in Indonesia who were selected using accidental sampling. Instruments in this study were the Nature Relatedness Scale (NRS) and the Values in Action Inventory Strength of Youth (VIA-Youth). The results of the research showed that there is a significant effect of characteristic strengths on nature-relatedness (significance value = 0.000 < 0.05). From the three dimensions of characteristic strengths, only the transcendence strength does not affect naturerelatedness (significance value = 0.062 > 0.05).
Keywords: characteristic strengths, generation Z, nature relatedness
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