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Hasyim Ibnu Abbas, M., Sumarsono, H., Rahmawati, F., Nuraini Dwiputri, I., & Kustiandi, J. (2024). Optimization of Village Tourism Development Strategy in Tulungagung: SWOT Approach. KnE Social Sciences, 9(4), 294–305. https://doi.org/10.18502/kss.v9i4.15077

https://doi.org/10.18502/kss.v9i4.15077

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authors

  • Muhammad Hasyim Ibnu Abbas

    Muhammad Hasyim Ibnu Abbas

    Department of Development Economics, Faculty of Economics and Business, Universitas Negeri Malang
    http://orcid.org/0000-0002-8133-527X
  • Hadi Sumarsono

    Hadi Sumarsono

    Department of Development Economics, Faculty of Economics and Business, Universitas Negeri Malang
  • Farida Rahmawati

    Farida Rahmawati

    Department of Development Economics, Faculty of Economics and Business, Universitas Negeri Malang
  • Inayati Nuraini Dwiputri

    Inayati Nuraini Dwiputri

    Department of Development Economics, Faculty of Economics and Business, Universitas Negeri Malang
  • Januar Kustiandi

    Januar Kustiandi

    PhD. (cand.) in Education, Faculty of Education, Universiti Kebangsaan Malaysia

Published Date

  • Jan 24, 2024

Optimization of Village Tourism Development Strategy in Tulungagung: SWOT Approach

KnE Social Sciences / The 6th International Research Conference on Economics and Business (6th IRCEB) / Pages 294–305

Abstract

Tulungagung Regency is an area in which each village has tourism potential. Mbalong Kawuk, for example, was created as a tourist attraction and family leisure by Village- Owned Enterprises (BUMDes) Sumbermulyo, in collaboration with the administration of Sumberejo Kulon Village. Due to the high level of competition for tourist attractions and family recreation in Tulungagung, the management and village government must be able to devise strategies and innovations in the development of tourist attractions in order to compete for new market spaces where other attractions do not exist. The purpose of this research is to uncover internal and external elements in Mbalong Kawuk and to build tourist development plans in the face of commercial rivalry. The SWOT data analysis approach was applied in the case study. According to the findings of this study, Mbalong Kawuk is in quadrant I, indicating that the market has both strength and potential.


Keywords: tourism development strategy, BUMDes, SWOT analysis

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