Assistance and Empowerment of MSMEs: Application of Information Technology (E-Commerce) in Increasing MSME Income in Ciburial Tourism Village


Assistance and empowerment is carried out for the perpetrators of micro, small, and medium enterprises (MSMEs) of honey products in the Ciburial Tourism Area. The advantage of Ciburial Village is that it has a village website. The problems faced by businesspeople are low sales volume; the hosting capacity of the village web is still limited only for tourism promotion; and the community, especially businesspeople, are still not used to using the web. This is due to the limited information related to the marketing process of profitable finished products and businesspeople have not utilized the application of information technology as a marketing strategy for market expansion. Assistance and empowerment are carried out through training in creating websites and registering their products in several marketplaces. With the help of the training carried out, businesspeople have been able to create and have websites to introduce their products to consumers by registering in the marketplace. Furthermore, they were also able to maintain the website and marketplace that they already have so that they can be used all the time in order to increase profitable sales volume and increase the income of these businesspeople.

Keywords: micro, small and medium enterprises, information technology applicationse- commerce, sales volume

[1] Nurleli N, et al. “Empowerment of Ciburial knowledge MSMEs through information technology in supply chain management.” In 4th Social and Humanities Research Symposium (SoRes 2021), 2022.

[2] Kumar A, Singh N. Role of E-Business. SMES,” in new paradigms in business management practices. Amazon; 2021. pp. 130–9.

[3] Mansor N, Abidin AF. The Application of E-Commerce among Malaysian small medium enterprises. Eur J Sci Res. 2010;41(4).

[4] Abebe M. Electronic commerce adoption, entrepreneurial orientation and smalland medium-sized enterprise (SME) performance. J Small Bus Enterprise Dev. 2014;21(1):100–116.

[5] Lu S, Yang L, Liu W, Jia L. User preference for electronic commerce overpackaging solutions: Implications for cleaner production. J Clean Prod. 2020;258:120936.

[6] E. Boachie, “Importance of E-Commerce on small and medium enterprises (SMEs) in Ghana.” International Journal of Trend in Research and …. 2016;3(4).

[7] Savrul M, Incekara A, Sener S. The potential of E-commerce for SMEs in a globalizing business environment. Procedia Soc Behav Sci. 2014;150:35–45.

[8] Amir Sedighi, Behroz Sirang. “The effect of E-Commerce on SME performance.” SSRN Electronic Journal. 2012;2002.

[9] Khaskheli A, Jun Y. “A review on the importance of E-Commerce for SMEs in Pakistan.” Journal on Innovation and Sustainability. 2016;7(1). RISUS ISSN 2179-3565.

[10] Mechman A, Sarah Omar S, Hamawandy NM, Abdullah AS, Qader AN. The effect of digital marketing, and E-Commence on SMEs performance of Baghdad. J Posit Sch Psychol. 2021;2022(3).

[11] Sinkovics RR, Penz E. Empowerment of SME websites - development of a webempowerment scale and preliminary evidence. J Int Entrep. 2005;3(4):303–15.

[12] Tandon M. “How a marketplace marketing strategy helps to boost sales.” and-boost-sales/, 2023.

[13] Ban G. Do training subsidies have the positive effects on corporate training? Korean Journal of Labor Economics. 2013;36(2):95–124.