Impact of Panic Purchases on Unplanning Purchases in Retail Store
The study investigates the impact of panic buying on unplanned purchases at retail stores. Employing a quantitative approach with explanatory research, 210 respondents were surveyed to explore the relationship between panic purchases (independent variable) and unplanned purchases (dependent variable). The data analysis was conducted using the SPSS program version 26.00, and simple linear regression was applied. The findings demonstrate that panic purchases significantly influence unplanned purchases at retail stores. The anxiety and fear experienced by the community during the pandemic regarding their household necessities trigger panic buying. As a result of the urgency to fulfill daily needs and the availability of goods, individuals tend to engage in unplanned purchases when shopping at retail stores. The study highlights the connection between panic buying behavior and the tendency for unplanned spending in the context of retail shopping during times of heightened uncertainty and perceived scarcity.
Keywords: panic purchases, unplanning purchases, retail store
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