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., S., Utami, W., & Fernanda, B. (2023). The Mediating Effect of Strategic Competitive Advantage on The Relationship Between Entrepreneurial Orientation and Marketing Performance. KnE Social Sciences, 8(13), 256–263. https://doi.org/10.18502/kss.v8i13.13762

https://doi.org/10.18502/kss.v8i13.13762

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authors

  • Sefnedi .

    Sefnedi .

    Faculty of Business and Economics of Universitas Bung Hatta, Padang, Indonesia
  • Wiry Utami

    Wiry Utami

    Faculty of Business and Economics of Universitas Bung Hatta, Padang, Indonesia
  • Bovin Fernanda

    Bovin Fernanda

    Faculty of Business and Economics of Universitas Bung Hatta, Padang, Indonesia

Published Date

  • Jul 24, 2023

The Mediating Effect of Strategic Competitive Advantage on The Relationship Between Entrepreneurial Orientation and Marketing Performance

KnE Social Sciences / Third Economic, Law, Education and Humanities International Conference (3rd ELEHIC) / Pages 256–263

Abstract

The marketing performance of SMEs has attracted the attention of academics and practitioners. However, the determinants of marketing performance are not final. The purpose of this study is to investigate the mediating effect of strategic competitive advantage on the relationship between entrepreneurial orientation and the marketing performance of SMEs. The results highlighted that entrepreneurial orientation and strategic competitive advantage significantly affected marketing performance. In addition, entrepreneurial orientation positively explains strategic competitive advantage. Interestingly, this study showed that strategic competitive advantage mediates the relationship between entrepreneurial orientation and the marketing performance of SMEs.


Keywords: Entrepreneurial Orientation, Strategic Competitive Advantage, Marketing Performance.

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