The Effect of Usability, Information Quality, and Service Interaction on E-Loyalty Mediated by E-Satisfaction on Hallobumil Application Users
Abstract
This research examines the effects of usability, information quality, and service interaction on e-loyalty mediated by e-satisfaction on Hallobumil application users. This study shows that usability, information quality, and service interaction on the Hallobumil application has a positive effect on user e-satisfaction. Meanwhile, usability and information quality variables don’t directly effect but have a positive effect mediated by e-satisfaction. The service interaction variable has an effect on e-loyalty both directly and mediated by e-satisfaction.
Keywords: Usability, Information Quality, Service Interaction, E-Satisfaction, E-Loyalty.
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